VIP Class Notes (Nemo)

Documentary:

China: Denim blues 101

https://grasshopper.com/resources/jump-starting-and-growing-your-business/marketing-and-buzz/

Vocabulary

cashless (adj): using or operating with credit and debit cards and electronic systems, not money in the form of coins or notes
不用现金的；刷卡的
E.g.: a cashless society
不用现金的社会
E.g.: China is rapidly becoming a cashless society

brick and mortar stores are on decline-实体店在减少

brick and mortar (adj): existing as a physical building, especially a shop, rather than doing business only on the internet:
E.g.: a brick-and-mortar retailer
E.g.: brick-and-mortar bookstores

versatility (n): the quality of being versatile (= able to change easily or to be used for different purposes):
E.g.: I have chosen these recipes to show the versatility of vegetables.
E.g.: He wanted to challenge the actors and demonstrate their versatility.

The main advantage of Wechat is its versatility
微信的主要优势在于它的多功能性

search engine optimization-SEO-搜索引擎优化

Buzz or word-of-mouth marketing is best described as “people talking about you.”

you need to set yourself apart from the competition-你需要把自己从竞争中脱颖而出

rebate (n): money that is returned to you after you pay for goods or services, done in order to make the sale more attractive:
E.g.: Chrysler announced cash rebates of $1000 on some trucks.
E.g.: Buyers are offered a cash rebate.-购买者享受现金折扣-Cash discount for buyers

transparency n (OPEN)
the quality of being done in an open way without secrets
（公开处理，非秘密进行的）透明度
E.g.: We want more transparency in government.
我们想要政府更透明

have some good stories in your arsenal.
在你的武器库里有一些好故事

same old same old-used to say that a situation or someone’s behavior remains the same, especially when it is boring or annoying:
E.g.: Most people just keep on doing the same old same old every day.

We need to break away from having same old, same old approach to our consumers. We need to have a brand new approach, fit for the 21st century
我们需要摆脱对消费者采取同样的老方法。我们需要一种全新的方法，适应21世纪

Go above and beyond your duty-超越你的职责

lifeblood (n):（事物的）命脉；生命线；命根子
the thing that keeps sth strong and healthy and is necessary for successful development
E.g.: Tourism is the lifeblood of the city.-旅游业是这座城市的命脉。
E.g.: Customers are the lifeblood of your company

Pronunciation

buzz-/bʌz/