VIP Class Notes (Li)[S]

Vocabulary

precision marketing: 精准行销

hot topic/issue: An issue generating a significant amount of coverage and discussion

eg. What is the hot topic this week?

cable network: 有线电视

obsolete: not in use anymore 过时的;淘汰

eg. Will newspapers ever become obsolete.

Grammar

the competition is so stronger – the competition is much stronger

the user cannot go up anymore – the user database has peaked

contact window – point-of-contact 

Speaking

There are a lot of e-commerce campaigns like Double eleven, Double twelve. I’m also busy at this time of the year. The advertise industry change very quickly. There is always new things and you have to learn very quickly. The way people communicate with brands. Another change is the targeting. You will show people different advertisements.

It is very difficult to compare these two things on the same level. In the past, we don’t have so many things to advertise. For example, the advertisement for Nestle’s Coffee is “味道好极了“. It’s easy to remember but now, everything is very fast. People don’t remember what they read.

Revised:

There are a lot of e-commerce campaigns like Double eleven, Double twelve etc.. I’m very busy at this time of the year. The advertising industry changes very quickly/is always evolving. There are always new trends/information and you have to learn very quickly. The way people communicate with brands. Another change is the target audience. You will show people different advertisements/Nowadays it is more about precision marketing.

It is very difficult to compare these two things on the same level. In the past, we don’t have so many platforms to advertise on. For example, the advertisement for Nestle’s Coffee is “味道好极了“. The slogan is easy to remember but now, advertisements pass by very quickly. People don’t remember what they read.