VIP Class Notes (Li)[R]

Today we focused on:



From a marketing perspective, bottled water giants such as Coke and Pepsi have taken advantage of people’s desire to live healthier with slogans such as ‘hydration is healthy’ (Dasani) or ‘a naturally pure and mineral-balanced water supports your body’s youth’ (Evian). These slogans are often accompanied by images of glaciers that give consumers the idea the water is taken fresh from a mountaintop.

The truth is that nearly half of bottled water in the US, Canada, and U.K., is just treated tap water from municipal sources. This message, originally hidden, can now be seen in the small print on bottles since companies are now required by law to reveal it.

If it is ‘treated’ tap water though, doesn’t this mean it’s better? Not really, according to a 2008 study by the Environmental Working Group that found that bottled water had the same level of contaminants as tap water. Also, in the U.S, U.K, and Canada, tap water has stricter health standards than those imposed on bottled water manufacturers, suggesting bottled water may be even unhealthier. Lastly, regarding taste, countless blind taste tastes (one conducted by the New York Times) have shown that tap water was equal or better tasting to consumers.