VIP Class Notes (Lily)[R]

Pronunciation

snake 🐍
snack 零食

Vocabulary

1.uniforms = 制服 统一服装
ex: Where do you see uniforms?

2.special =特别的
ex: I have a special teacher.
ex: For my birthday, Jack gave me a special gift.

3.especially= like something out of many things
ex: I like to eat Japanese food, especially takoyaki.
ex: I like watching movies, especially at night.
ex: I like to wear jeans, especially Levis jeans.

4.result= outcome 结果
ex: I got a bad result.
ex: I want to see good results between us.

5. wore= past tense of “wear” 穿了
ex: I wore a special t-shirt yesterday.
ex: I wore a black jacket today.

6. protect (verb)= 保护
ex:  I wear a hat to protect my head.
ex: He said he will protect me from danger.
ex: I protect my sister from bad men.

Traditionally uniforms were — and for some industries still are — manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense – those for the military, for example, were originally intended to impress and even terrify the enemy; other uniforms denoted a hierarchy – chefs wore white because they worked with flour, but the main chef wore a black hat to show he supervised.

BThe last 30 years, however, have seen an increasing emphasis on their role in projecting the image of an organisation and in uniting the workforce into a homogeneous unit — particularly in ‘customer facing” industries, and especially in financial services and retailing. From uniforms and workwear has emerged ‘corporate clothing’. “The people you employ are your ambassadors,” says Peter Griffin, managing director of a major retailer in the UK. “What they say, how they look, and how they behave is terribly important.” The result is a new way of looking at corporate workwear. From being a simple means of identifying who is a member of staff, the uniform is emerging as a new channel of marketing communication.

CTruly effective marketing through visual cues such as uniforms is a subtle art, however. Wittingly or unwittingly, how we look sends all sorts of powerful subliminal messages to other people. Dark colours give an aura of authority while lighter pastel shades suggest approachability. Certain dress style creates a sense of conservatism, others a sense of openness to new ideas.