VIP Class Notes (Lily) [S/W]

talk about the tonality in business emails (in different contexts)

Pronunciation

campaign — cam pain
product = PRO duct
post = pou st

Vocabulary

1.instruments= musical instruments
ex: I can play the piano because I learned it when I was young.
ex: play the guitar, play the violin

2. hang out = “play” with friend
ex: do you have time tonight? Let’s hang out. 
ex: Sorry I missed your call, I was hanging out with my friends.

3. connections= guan xi
ex: if you have good connections in Shanghai, you will make lots of money.
ex: if you are well-connected in Shanghai, you will make lots of money.

4. spokesperson= 代言人
ex: Nana is the spokesperson for Converse in Asia.

5. confidential= other people are not allowed to see it
ex: Some proposals are confidential.
ex: Your salary is confidential, please don’t tell other people about it.

6. former= before
ex: Adidas was my former client.

My clients now is Converse. There are two clients, one is Chinese, one is Australia. Sometimes I have to English because the Australian client lack of Chinese vocabulary. Now I help them to communicate on their official account on Weibo and WeChat. Every week, we have a social calendar for the post next week. We will discuss with them about every post, if it’s suit for them, if the content right for them. We prepare the word, the visuals. We will send them after all the content is done. After their feedback, we will adjust the content. Finally all the content is done, we will prepare to publish them. This is one of my work. Every month, we will have a monthly report for the performance of our official account. We will see the views, the followers, the comments. Also we will see competitors, what they have done last month. If they have done better than us. This is our monthly report. We will have campaigns for the new products .

We will have a calendar for the whole year, the new products will launch. Before the launch date, about 3 or 4 months, we will discuss with our clients for their brief. We will discuss with our creative team for their creative ideas on social media. After severals rounds of presentations, the plan is set out and we are prepared. We need KOL for their brief and content and publish date. Sometimes we will have HTML five program, or minisite.

Revised

My current client is Converse. There are two people I need to deal with, one is Chinese, one is Australian. Sometimes I have to use English because the Australian client doesn’t understand Chinese. Now I help them to manage on their official account on Weibo and WeChat. Every week, we have a social calendar for the post next week. We will discuss with them about every post, if it’s suitable for them, if they are happy with the content. We will prepare the context/content, the visuals. We will send them the finished content. After their feedback, we will adjust the content accordingly. Finally all the content is done, we will prepare to publish them. This is one of my job/ duty. Every month, we will have a monthly report for the performance of our official account. We will see the views, the followers, the comments. Also we will look at the performance of our competitors, what they have done in the last month, to see if they have done better than us. This is our monthly report. We will have campaigns for the new products .

We will have a calendar for the whole year, the new products will be launched according to the schedule. Three or 4 months before the launch date, about 3 or 4 months, we will discuss with our clients on their brief. We will discuss with our creative team for their creative ideas on social media. After severals rounds of presentations, the plan is set out and we are prepared. We need KOL for their brief, content and publish date. Sometimes we will have HTML five program, or minisite.

Hi John

I hope this email finds you well,
I’m writing to you about the brief of project XYZ. Please send us before Thursday so that we can prepare the creative idea asap.
I’m look forward to your reply.

Best wishes
Matthew

Revised

Hi John

I hope this email finds you well,
I’m writing to you regarding the brief for the project XYZ. (In order for the project to progress according to the schedule, please send us the brief before Thursday so that we can prepare for the creative idea asap.
I’m looking forward to your reply.

Best wishes,
Matthew