VIP Class Notes (Lily) [S/W]

Pronunciation

January= JAN nu air ry

Vocabulary

1.come over/ came over =来（哪里）
ex: I’m so bored at home, do you want to come over?
ex: My sister came over to my house to have dinner.

2.raise= 抚养
ex: it’s hard to raise a kid, you have to put in lots of effort.
ex: It’s harder to raise a boy than a girl.

3. bear it = 忍受
ex: could you bear the pain? Yes I could bear it.
ex: I can’t bear the smell of the garbage/ fish, please take it away.

abortion is a very controversial topic. Some states in America proposed that it should be illegal for women to get an abortion. What do you think?

I know some countries have some religions ban that. For myself, I think it’s cruel to kill a life, but I understand that women can choose whether to deliver the baby, it depends on their situation to raise. If abortion is regarded as illegal by the government, it will make the women go crazy. Maybe it will raise some new concerns, there may be some illegal hospitals will do that illegally, which maybe can cause them life safety and medical issues. It will be unfair to women. Actually, abortion is very bad for your body. I have experience two times, but due to the baby’s died. He’s dead, but still in my body, so I had to let him go. The second time, when my baby is 3 months old, I went to the hospital to take the examine, and find he’s dead, he’s only 2 months old.

abortion is a very controversial topic. Some states in America proposed that it should be illegal for women to get an abortion. What do you think?

I know some countries have religious people who are against abortion. Personally, I think it’s cruel to kill a life, but I understand that women should choose whether or not to deliver the baby, it depends on their situation to raise, if they could raise a baby or not. If abortion is regarded as illegal by the government, it will make the women go crazy. Maybe it will raise some new concerns/ issues, there may be some illegal hospitals that will perform abortion illegally, health issues and medical issues will arouse.. It will be unfair to women. Actually, abortion is very bad for your body. I have experienced it two times, but due to the natural death of the baby. He was dead, but he was still in my body, so I had to let him go. The second time happened when my baby was 3 months old, I went to the hospital to do the check-up, and found out that he was dead, he was only 2 months old.

Dear xxx

As you know, we will launch CNY campaign on Jan.16 to catch up the sales during peak season. We need you help on the key visual design. Here is the detail brief.

Campaign objective: drive Sales, both traffic and amount via promote big party size combo

Campaign machenics:
• CNY bucket: price RMB 149, enjoy RMB 50 discount vs. ALC, including 2 burgers, 4 wings…
• Buy CNY bucket 1pc, enjoy burger 1pc.

Key visual brief:
• delivery the promotion message clearly.
• create the atmosphere of Chinese New Year and family gathering.
• products need look delicious and attractive
• tone and manner: young and trendy, need add traditional elements, but remember not old dated
• key visual will be adapted to advertisement in multichannel e.g. outdoor/metro/office lcd/digital, pls take it consideration

Deadline: need be finalized by Dec.10, I expect to receive your first proposal by this week.

Any unclear pls feel free to let me know, thanks.

Regards,
Dorothy

Dear xxx

As you know, we will be launching the CNY campaign on Jan.16 to drive up the sales during the peak season. We need your help on the key visual design. Here is the detailed brief.

Campaign objective: drive sales, both traffic and amount via promoting the big party size combo

Campaign mechanics:
• CNY bucket: priced at 149 rmb vs. ALC which includes 2 burgers, 4 wings…
• Buy one CNY bucket 1pc, and enjoy a complimentary burger. (limited one per purchase)

Key visual brief:
• deliver the promotion message clearly.
• create the atmosphere of Chinese New Year and family gathering occasions
• products pictures/shots need to look delicious and attractive / appealing
• tone and manner: young and trendy, need to add traditional elements, but not old-fashioned ones.
• key visual will be adapted to advertise in multichannels e.g. outdoor/metro/office lcd/digital. Please consider the different multichannel when designing the key visuals.

Deadline: must be finalized by Dec.10,

I look forward to getting your first proposal by this week. Please do not hesitate to contact me if you have any questions or concerns. Thank you so much! 

Best regards/ Best wishes,
Dorothy