VIP Class Notes (Lily) [R/S]

Pronunciation

mile mobile enTIRE
Effort
experience (exBEErience)
access (AK ses)
select (se LECT)
further (FER ther)
fashion (FA sion)
environment (en VIRonment)

Vocabulary

1.potential (adj) = 有潜力的
ex: We need to find potential bloggers suitable for our brand.
ex: This position has its potential in the market.

2. resulting= 导致
ex: YSL spent a lot of money on advertising, resulting in a huge sale increase for 2018.
ex: three out of five people are actually wearing the wrong shoe size, resulting in high costs of returning merchandise to retailers.

3. outcome= 结果
ex: The outcome was wonderful, thanks to the team who worked on this.
ex: We always want the best outcome, but we never know.
ex: Due to my KOL selection, there was a good outcome, we had more fans and a bigger customer base.

4. merchandise (noun) = products 商品
ex: We want to sell our merchandise to our target consumers.
ex: we delivered the merchandise to them.

5. solve (verb)= 解决
ex: We solved the problem together.
ex: it’s important to be patient when you want to solve a problem.

6. integrate (verb)= 使（   ） 一体化
ex: Lee and Vans are integrated with the American culture.
ex: We should help the newcomers to integrate quickly into the community.
ex: This is a system to integrate and manage the sales, service and marketing data.

7. select= choose 挑选
ex: We need to select the best candidate for this position, because it’s a very important position.
ex: our team always know how to select the best KOL.

8. overall= 总的来说
ex: Overall, I had good performance in my last company.
ex: Overall, I had a good experience in my previous company.

9. (to be) in charge of/ responsible for = 负责
ex: I am in charge of updating the official WeChat account= I am responsible for updating…..
ex: I am in charge of training new teacher= I am responsible for training new teachers.

why do you want to come to our company?

First, my previous company is smaller than this one, so I want to a bigger company and focus on have development position in market department. Second reason, I think have prepare for my life’s next target and change a new environment. Third, I know Lee Jeans is an international brand, it’s known globally. I would really like to work for a company like this, and be an asset for Lee Jeans and grow together within the company.

Revised

First of all, my previous company is smaller than this one, so the previous company limited my ability, I want to look for a global brand like Lee. Secondly, I want to focus on digital marketing development. Thirdly, I know that Lee Jeans is an international brand, it’s known globally. I would really like to work for a company like this, and be an asset for Lee Jeans and grow together within the company.

Nike’s Game Changer

Nike knows what the consumer wants—according to its latest digital addition—a shoe that fits just right. The brand says it has developed technology, coming this July, that will allow its app to achieve near-perfect size accuracy. If the technology proves successful, it would be a huge step forward for Nike and raise the stakes for the activewear industry overall.

Is pinning down the perfect-sized shoe really that important? Like Prince Charming potentially picking the wrong Cinderella, ill-fitting footwear not only has an effect on the wearer, but on the brand. According to Nike, three out of five people are actually wearing the wrong shoe size, resulting in high costs of returning merchandise to retailers.

So how does the company’s new component work to solve this problem? The new technology will use a mix of photographs, AI, AR, and machine learning software to capture an image of the floor next to a wall, generate a virtual “stand here” dot so users can snap an image of their feet while standing against the wall, all to create thirteen data points to determine the length and width of each foot and result in a shoe size recommendation.

It’s not the first time Nike has gcone the extra mile. Currently, a third of brands in Gartner L2’s Digital IQ Index: Activewear maintain an iOS mobile app. At the end of 2018, Nike became the first studied brand to integrate commerce capabilities into its activity tracking apps. It’s also one of just six brands to have integrated its loyalty program with its mobile app in an effort to extend and personalize the experience. Indeed, customization and personalization appear to be at the core of efforts by the trio of Genius brands leading the index—Nike, Adidas, and The North Face. In fact, the entire NikePlus experience is designed around unlocking benefits including personalized coaching, early access to the latest product releases, free music and guided meditation. Additionally, the brand curates select products based on sports interest, which are then featured in a Shop tab in the Nike Run Club and Nike Training Club mobile apps. By further personalizing product recommendations to incorporate the perfect fit, Nike can advance its app to another level so far unheard of to to other brands.

Activewear brands are advancing at the speed of light as compared to traditional fashion, so if you’re not growing in this industry, you’re losing. Last year, Nike was number two in Gartner L2’s ranking. This year, it stepped it up to number one. Time will tell if Nike’s new technology pulls through and changes the shoe game for good, but one thing is for sure: this brand means business.