VIP Class Notes (Lily) [R]

Grammar

you don’t know to trust who–> you don’t know who to trust
I don’t know what to eat

Vocabulary

1. tanned/ dark = 皮肤黑 black
ex: did you get tanned from your trip to Hawaii?
ex: I think you look darker than before.

2. light/ fair/ pale苍白= describe skin color white
ex: you have very light skin!
ex: you look a little pale today, are you ok?

3. exterior= outside of something
ex: I want the exterior of my car to be pearl white.

4. provide for= give economic support to XX
ex: Your husband provides for the family, so you should respect him.

5. determine (verb)= decide 决定
ex: can you determine on the venue for the meeting tomorrow?

6. millionaire= 百万富翁
billionaire= 亿万富翁
ex: Lots of people are millionaires in SH, because the apartments are expensive.
ex: If I were a billionaire, I would date many young men.

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on 7 types of advertising: television, newspapers, radio, magazines, out of home, internet and direct mail.

Television is an attraction medium for advertising because it delivers mass audience to advertisers. When you consider that nearly three out of four Americans have seen the game show “Who wants to be a millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience remembers. Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers still have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.