VIP Class Notes (Lily)

Vocabulary

1.embed/ embedded= 植入 嵌入的
ex: There are embedded advertisements in movies and TV dramas.
ex: The weapons are embedded in the NPCs in the game Cyberpunk 2077.

2. reality shows= 真人秀
ex: In the reality show- Running Man, the advertisements are embedded in the shows.

3. practical (adj)= 实用的
ex: Girls like to buy things that aren’t practical.

4. productive (adj)= efficient
ex: if you are productive then you would finish your homework before the deadline.
ex: We all want productive employees.

5. cream= 乳液状的东西
ex: face cream, day cream, night cream, eye cream, hand cream

6. passive (adj)= 被动的
ex: If you are passive in a relationship, then your partner must try very hard.

7. take the initiative (verb)= 主动
ex: some people like to take the initiative and look up the products they want to buy.

What roles do advertisements play in today’s world? How has it influenced your buying decisions?
use the words: channels, market, target market, purchasing power, platforms, influencers (KOL), embedded

I think advertisement is more like an information, because it’s a channel for us to get new information. As for me, i don’t think advertisement influence my decision, because for students, the advertisement is not very useful. Students don’t need too many things to buy. I think most of the advertisements are about games or furnitures , it’s not very useful to students. I usually get some advertisement from TikTok or Taobao. For Taobao, I think it’s ok because it will give you some advertisement which you like or which you want to buy. For TikTok, some advertisements would be embedded in the blog, but most of the products are not very practical.

Revised

I think advertisement is more like an additional channel for us to learn new information, because it’s a channel for us to get new information. As for me, i don’t think advertisement influence my decisions, because for students, the advertisements are not very useful. Students don’t need to buy too many things. I think most of the advertisements are targeting games or furnitures , it’s not very useful for the students. I usually see some advertisement from TikTok or Taobao. For Taobao, I think the advertisements are just right because it advertises on the relevant goods I’ve looked up.  For TikTok, some advertisements would be embedded in the vlogs/videos, but most of the products are not very practical.