VIP Class Notes (Li)

Presentation run through

Vocabulary

include/incorporate videos on the homepage to create a dynamic effect

product usage image/s

lighter/darker tone – to talk about colour

on the left/right – position

in the middle

pyramid: 金字塔

tiers: levels

the local team had the flexibility/decision-making power to…

the second tier is my ideal choice/the second one is ideal 

flagship store: 旗舰店

to make preparations in advance/beforehand

The arrival of 5g pushes companies/platforms to promote video content.

T-mall is pushing to optimize the product page to include video content, Q&As, product function and so on.

Free public traffic – it’s a way to redirect users from the Taobao homepage and the promotion landing page..

On the left, this pyramid is my plan and 90% will be allocated towards daily live streams…

Example plan:

1. core consumers – categories eg. gender, area,
2. push ads – to target consumers

Moving on…

Let’s move on to talk about…/Next, we’ll look at

Now, we can proceed to….

Following on, ….