VIP Class Notes (Jesse) [W]

Next Class Focus

of course
definitely

Vocabulary

take care of myself

explanation (n)
explain (v)

too much red tape – too many rules, so it’s difficult to do anything
eg. there is too much red tape in big companies

Grammar

he is in abroad / he’s overseas

i don’t care mailI don’t care about my email 

if + will = would – if I was rich I would buy a house
if + can = could – if I was rich I could buy anything

When I lived in Australia I would always walk to work. / I used to walk to work – past

I often do it
Often, I do it
I do it often

I always do it
Always I do it
I do it always

I firstly will do this
Firstly, I will do this
I do this firstly first

I haven’t any money – I don’t have any money
I have much money – I have a lot of money

Writing

Hello everyone, I am really happy to be here today with my team mates Sunting and Tian Feiyu to talk about analysis of Starbucks resumption and current situation.
On page 2, we have the content and we would talk about Starbucks background and second is business analysis. after then we will talk about global expansion strategy. I will be in charge of the part one.
On page 4, Starbucks is the name of a chain of coffee company, which was established in 1971, the world’s largest coffee chain. It is headquarters located in Seattle, Washington, DC. In addition to coffee, Starbucks also managers tea, bread, cakes and other goods. Starbucks has nearly 12,000 branches throughout North America, South America, Europe, Middle East and the Pacific.
On page 5, It’s really interesting. Starbucks has a strong sense of age from its trademark when it was founded in 1971 to now used globally.
On page 6, I really like the picture. I think everyone should have been here. This is the Shanghai Starbucks Reserve Roastery. It is receiving an average of 8000 people a day, with a cumulative reception of more than millions a year. So, it’s a culture: I am not in the office, I am at Starbucks, I don’t Starbucks, on the way to Starbucks.
On page 7, From 1971 to 1992, Starbucks changed its orientation and entered the blue sea market. From 1992 to 2000, Starbucks cultivated the region and established its brand. From 2000 to 2008, Schultz left, blindly expanding, ignoring the core products and in- store experience. From 2008 to 2019, Schultz returned, strategies were adjusted and returned to peak again.
That’s what I’m in charge of. Let’s invite my classmate Tian Feiyu. Thank you!

Hello everyone, I am really happy to be here today with my team mates Sunting and Tian Feiyu to talk about the analysis of Starbucks revival and current situation.
On page 2, we have the content for the presentation and firstly we will be talking about Starbucks background. Secondly is the business analysis. After that, we will talk about the global expansion strategy. I will be in charge of the part one, background.
Ok firstly, the company introduction – Starbucks is an American coffee company, which was established in 1971, and is the world’s largest coffee chain. Its headquarters is located in Seattle, Washington, DC. In addition to coffee, Starbucks also manages tea, bread, cakes and other goods and has nearly 12,000 branches throughout North America, South America, Europe, the Middle East and the Pacific.
Up next we can see something really interesting. Starbucks has a strong sense of age from its trademark when it was founded in 1971 in the US and is now used globally.
Over on the next page… I love this picture of the Shanghai Starbucks Reserve Roastery on nanjing west road Starbucks – I think everyone should have been here by now. It is receiving an average of 8000 people a day, with a cumulative reception of more than 10 million a year. So, it’s a culture: I am not in the office, I am at Starbucks.. or I’m not at Starbucks yet but I’m on the way there!
On page 7, From 1971 to 1992, Starbucks has changed its orientation and began a blue ocean strategy. From 1992 to 2000, Starbucks cultivated the region and further grew its brand. From 2000 to 2008, Schultz left, with out of control expansion, and with him ignoring the core products and in- store experience. From 2008 to 2019, Schultz returned, strategies were adjusted and returned to the peak again. Starbucks was finally revived! 
That’s all for me, – now over to my classmate, Tian Feiyu. Thank you!