VIP Class Notes (Jesse) [W]

Next Class Focus

find an article about capital investment / funding

prepare something to do role play with instructors

Pronunciation

familiar – fa MIL yer
family – FAM mil lee

Vocabulary

tech companies

podcast = an online form of radio

broadcast / beam – to play / spread sth to lots of people using some method

communicate about something regarding work with sb

raise capital

to fund a company / project (v)

fund = a pool of money (n)

by that I mean that 
so what I’m trying to say is that 
so my point is that
which means that 

also / as well as this / on top of this / plus 

beforehand / afterward / following this 

Writing exercise

SPAX, a start-up company that makes web-connected home fitness equipment and content, raised 4 US millions in a Pre-A round. As the fitness landscape continues to evolve, they focus on developing home- workout experiences and content- driven services to reach more customers not only based in top cities such as Beijing and Shanghai but also 2nd, 3rd tier cities. They sell equipments such as stationary bikes and treadmill, that podcast online and plays live fitness class on an attached screen. Each member pay a monthly fee to participate in those classes and recap these class videos. The key to success is good instructors by whom members are motivated and “addicted” They could collect a lot of datas to have deeper understandings of consumer behaviors and significant experience in the connected fitness space to bring their technology and content platform to more homes across the city. They expect I could manage their trainer team and also coordinate new curriculum, which is adapted to different groups of people.

SPAX, a start-up company that makes web-connected home fitness equipment and content, raised 4 US millions in a Pre-A round. As the fitness landscape continues to evolve, they focus on developing home- workout experiences and content- driven services to reach more customers not only based in top cities such as Beijing and Shanghai but also 2nd, and 3rd tier cities. They sell equipment such as stationary bikes and treadmills, that have the ability to stream both live and recorded fitness classes on an attached screen, with each member paying a monthly fee for this service. The key to success is good instructors by whom members are motivated and kept interested. They could collect a lot of data to have a deeper understanding of consumer behaviors and significant experience in the connected fitness space to bring their technology and content platform to more homes across the city. They are looking for me to manage their trainer team and also coordinate a new curriculum which should be able to cater to different groups of people.

The key to success is quality instructors who are able to draw in members, motivate them and keep them following their course. 


tell them what you want to say
tell them everything
tell them what you just told them

Campaign 1: A B C event (pay, schedule, types of consumers)

want them to help with 1 or more

can you do it?