VIP Class Notes (Jesse) [W]

Companies have a variety of methods to improve the sales of their products. What are some of the common methods? Which is the most effective method in your opinion and why?

In the early days, customers can only purchase goods and services through high street shops, and market places played an important roles in the sales process for a long time. With the improvement of technology, the sales process is becoming transparent and accessible for customers, in which customers can learn the products and make order easily through the online platform, such as wechat or webpage. Customers do not need to visit the market place anymore, but do the shopping online. The rapidly growth of online sales process is revolutionary because it saved lots of fixed cost for corporates, also changed customers buying habits. However, at the same time, it brings new challenges for both customers and company. Firstly, there are lack of buying experience and interactive between shop owners and buyers, as most transaction process are through electronic devices. Secondly, the marketing costs has increased dramatically for each company and this is the key investment to get more traffic online. Thirdly, the logistic cost increased rapidly at the same time, because customers are spoiled with the speed delivery. The results of challenges is that the online shops is not as profitable as before. Starting from last year, combining offline and online sales has graduately becoming the new popular strategy in the current market, which is the new concept of NEW RETAIL.

There is no perfect sales strategy, but it will needs to be evolved with the market and customers at all time. Sales is key part of every successful business. All the efforts in research & development and marketing are for the purpose of selling and making profits. A good sales strategy will bring in right customers, and within a healthy business circle, which should be plan in long term. I do believed that a good sales strategy need to be creative and understand the really need of the market. The difficulty for sales role is that market is changing all the time. The feedback from frontline salesperson are precious to the company, because they have clear observation of the market movement and trend.

Companies have a variety of methods to improve the sales of their products. What are some of the common methods? Which is the most effective method in your opinion and why?

In the early days, customers can only purchase goods and services through high street shops, and market places played an important role in the sales process for a long time. With the improvement of technology, the sales process is becoming transparent and accessible for customers, from which customers can learn the products and make order easily through the online platform, such as wechat or webpage. Customers do not need to visit the market place anymore, but do the shopping online. The rapid growth of online sales process is revolutionary because it saved lots of fixed costs for corporations, and also changed customers buying habits. However, at the same time, it brings new challenges for both customers and companies. Firstly, there is a lack of buying experience and interaction between shop owners and buyers, as most transaction processes are through electronic devices. Secondly, the marketing costs have increased dramatically for each company and this is the key investment to get more traffic online. Thirdly, the logistic cost increased rapidly at the same time, because customers are spoiled with the speedy delivery. The results of the challenges is that the online shops are not as profitable as before. Starting from last year, combining offline and online sales has been / is gradually becoming the new popular strategy in the current market, which is the new concept of NEW RETAIL.

There is no perfect sales strategy, but it will need evolve / grow with the market and the customers all the time / constantly. Sales is key part of every successful business. All the efforts in research & development and marketing are for the purpose of selling and making profits. A good sales strategy will bring in the right customers, and within a healthy business cycle, and should be a long term plan. I do believe that a good sales strategy need to be creative and understand the real need of the market. The difficulty for sales people is that market is changing all the time. The feedback from the frontline salesperson are precious to the company, because they have a clear view of the market movements and trends.

is it plural or not? 
is the tense correct? what time are you actually talking about?

I have a lack of money
I lack money

I have a cup in which I put water
I went a place at which I first met my gf
I have a bed on which I sleep
I have a pen with which I write things down.
I go to a school at which I learn many things. / I go to SE where I learn many things

profession / professional 

putting on makeups 

sandals / thongs 

isn’t it? – right? / you know?

she’s a Chinese – She’s Chinese 

sad – depressed