VIP Class Notes (Jesse) [S]

Continue the topic from today – do some writing about it and use some of the vocabulary + focus on long sentences with separated ideas.

talk about “the” – how to use it and why.

My experience is focus on the content marketing. the content marketing is used in the advertising and social media, also maybe the communication strategy of the brand. when i was in agency i mainly to do the work about the annual communication strategy for the brand. something like a slogan or a headline for the advertising or a big campaign.

they asked us to create a concept which was different from the biggest competitor, Sony. In china market Sony is the leading brand of the LED TV. They has more and more young consumer and during that time shop is a Japanese company that focus on the production but not good at communication with the young generation. So many of the Chinese didn’t know what’s the benefit of their TV. So, we began to do a lot of survey in about 20 cities of China for search the TV market of China.

My experience focuses on content marketing which is used in advertising and social media, also maybe the communication strategy of brands. when i was in an agency i mainly did work about the annual communication strategy for brands. something like a slogan or a headline for advertising or a big campaign.

they asked us to create a concept which was different from the biggest competitor, Sony. In china market Sony is the leading brand of the LED TVs. They have more and more young consumers and during that time Sharp which is a Japanese company that focuses on the production but isn’t good at communication with the young generation. So many Chinese people don’t know what the benefit of their TVs are. So, we began to do a lot of surveys in about 20 cities of / across China to search the TV market of China.

One of the project was develop the communication concept for sharp TV named aqua in 2008 to 2010.

One of the projects, that I was responsible for during 2008 – 2010, was we needed to develop the communications concept for a TV which was from the brand called Sharp, and the TV’s name was Aqua.

Vocabulary

no no – actually / oh I mean / or not that, actually / oh sorry..

yes – what I mean is / what I want to say it / that’s it / oh yeah

Sharp’s color – the color of the TV screen of Sharp is more natural – the color of the TV screens that are made by the company, Sharp 

high contrast

rich image / picture

Grammar

is the screen can – can you come here / can the screen do…

Pronunciation

move your mouth more!

annual – ann you wel

athletic – ath let tick – tongue out!

analyse – AN na lize
analysis – an NAL li sis

bach che lor
batch
bat car / che zi lawyer

diabetes – die a bee tea – a bee died after drinking tea – tang niao bing