VIP Class Notes (Jesse)

Grammar

we all know that Chinese food is good
as we all know, Chinese food is good


Campaign challenge

As we all know that CNY is one of the most enjoyable occasions for traveling to see relatives or taking short trips; The increase in driving frequency and time has triggered consumer demand for motor vehicle maintenance. Helix needed to seize this ideal moment to reach valued consumers

The solution

  • High volume impressions from highly relevant media touchpoints like railway stations,travel apps, and short video Apps to reach CNY commuters
  • And, Helix rode on a China super cultural event by deeply collaborating with Ali “WuFu” IP to enhance brand preference and gain social buzz

Why this is a great case

  • The Ali Wufu cooperation not only brought the brand strong exposure but also drove EC sales. Meanwhile this data could be accumulated in the Ali data-bank to enrich brand assets.
  • With negotiation power, we optimized Ali Wufu media package to improve brand ROI by gaining access to free railway station exposure and social media resources for the client

 

Growth Delivery

  • Compared with planned KPI, Actual Impression grew by 63%
  • Boosted social engagement for helix by 112%
  • Brand Baidu search index grew by 55% during campaign period

Vocabulary

I like baking – I’m interested in baking / cooking / I’m a big fan of / I’m into it

when / during the time that we / in the period of 

bring me a lot pressure – stress me out 

occasion – situation / time
eg. I made the cake for a special occasion

whisk – to mix sth together and make it full for air
eg. I whisk the eggs with the flour

egg white – white

yolk – yellow part

vacation = holiday

vocation = work / art

long weekend – 3 day weekend

popup / show up / appear
eg. the page popped up and I clicked on it

I can’t reach you = contact
I reached out to Friday but she didn’t reply = contact for help / offer
Helix reached many new customers this season = got exposure to new customers
I reached Japan at 8PM = arrive