VIP Class Notes (Jesse)
Grammar
we all know that Chinese food is good
as we all know, Chinese food is good
Campaign challenge:
As we all know that CNY is one of the most enjoyable occasions for traveling to see relatives or taking short trips; The increase in driving frequency and time has triggered consumer demand for motor vehicle maintenance. Helix needed to seize this ideal moment to reach valued consumers
The solution:
- High volume impressions from highly relevant media touchpoints like railway stations,travel apps, and short video Apps to reach CNY commuters
- And, Helix rode on a China super cultural event by deeply collaborating with Ali “WuFu” IP to enhance brand preference and gain social buzz
Why this is a great case:
- The Ali Wufu cooperation not only brought the brand strong exposure but also drove EC sales. Meanwhile this data could be accumulated in the Ali data-bank to enrich brand assets.
- With negotiation power, we optimized Ali Wufu media package to improve brand ROI by gaining access to free railway station exposure and social media resources for the client
Growth Delivery
- Compared with planned KPI, Actual Impression grew by 63%
- Boosted social engagement for helix by 112%
- Brand Baidu search index grew by 55% during campaign period
Vocabulary
I like baking – I’m interested in baking / cooking / I’m a big fan of / I’m into it
when / during the time that we / in the period of
bring me a lot pressure – stress me out
occasion – situation / time
eg. I made the cake for a special occasion
whisk – to mix sth together and make it full for air
eg. I whisk the eggs with the flour
egg white – white
yolk – yellow part
vacation = holiday
vocation = work / art
long weekend – 3 day weekend
popup / show up / appear
eg. the page popped up and I clicked on it
I can’t reach you = contact
I reached out to Friday but she didn’t reply = contact for help / offer
Helix reached many new customers this season = got exposure to new customers
I reached Japan at 8PM = arrive
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