VIP Class Notes (Jesse)

Today we focused on:

This year we have a theme, of ensuring consistency, integration and synchronizing our efforts to ensure efficiency and maximize effectiveness.

Simple Open Integrated

have you decided on the pricing for this?

it’s the final stop before purchasing our products which is unique to our brand due to the nature of jeans

What’s important?: Introduce 3 key points and simplify them by using simpler words.

Simplify it:
Building the brand = culture, knowledge and excitement
Drive product relevance = in store communication and product assortment
Focus on traffic & conversation = in store experience & internal communication

Why is it important? Why should they care?
Add for each one, how it will positively impact the business.