VIP Class Notes (Jesse)

Vocabulary

hit me / hit it / shoot  

limits / boundaries

tactic – specific tasks
strategy – method / way / plan

as you may know / probably

is that clear? – bit strong
is that OK? / is that pretty clear for you? / was there anything you were unclear about here? / does that make sense? 

was there anything else on that (before we move on)? – end of each slide / category

3 pronged approach – 3 ways to approach sth

why are we doing it?
what will the result be?
why will it be effective?

frontline of the war

targeting / targeted approach

nothing below board / within our standards / what we consider acceptable for Apple – “creepy”

price conscious / people who are very aware of the price / frugal / price sensitive

early adapter – early adopter 

furthermore / that’s not all / in addition to this / so, more on that / on that note

Grammar

elevate it into the next level – elevate it to the next level

we are thinking about to offer – we are thinking about offering

for the hundred things – from a hundred things / out of a hundred things 

in our own perspective – from our perspective / in our point of view 

Pronunciation

mechanism – MECK anizm
mechanic – meh KANICK