VIP Class Notes (Jesse)

as well to make – as well as making 

the revenue coming from – the revenue comes from / is coming from 

instead of / as opposed to / rather than

thematic concept / theme / thematic idea / thematic design

to utilizing the tools – to do

to enlarge / to maximize our reach to / to drive up

moving to the next – on to the next – coming up next is – onward to the next slide – following this lets go through / look at 

encompass – include
eg. Ok so onward to the next slide which encompasses the concept of getting the basics right

hierarchy – hy rarkee

we prioritise the message based on the target audience by reordering the content accordingly
we reorder the content according to the target audience in order prioritise the message

different kinds of things

with sth / on top of / as well as / in combination with / collectively with / in addition to 

that concludes to this roadmap – that concludes this roadmap / wraps up / brings the roadmap to a close 

hiring and building up the team which we gona to / we are looking to / we are going to talk about in the following slides

we’re gonna talk 

throughout the year / over the course of the year

talk / speak / say
talk – communicate – ability
speak – communicate – use a language
say – to express words / meaning
eg. Jesse said that I made some mistakes. / Jesse said “Jason, you made some mistakes”

Apple centered approach / from Apple as a whole

anyway – dismissive