VIP Class Notes (Jesse)

they feel offensivethey feel offended 

Main point: the main concept / idea behind the …. is = new technology involving an online checking service developed by google
Why: the reason for the service = help people suffering but don’t talk about it
How: the way it works = search terms display questionnaires
Who: it was designed by google + NAMI for sufferers of depression
Current: there is nothing like this currently, google advancing technology with this breakthrough

Audience: Client
Their wants: their product is good but another product is better.

1 Current
2 Why? – positives
3 Your idea
4 How / Who
5 Negatives for not changing.
6 Suggestions / Questions?

We’re really confident in this proposal but we would love to hear your thoughts regarding the details and any other matters that you would like to raise.

see = hear
look = listen

backpack

Main point: the key changes that we are proposing are: adding water / flame resistant technology, so price increase necessity
Why: the reason for this change is that – fishing + hunting uses, added durability, happy customer
How: the way that this change can be made is by – change to manufacturing process
Who: the parties involved would be – fabric factory, manufacturing plant, testing lab
Current: currently the product being produced is – fabric not water resistant, flame retardant ability.
Positives for change / Negatives for not changing – these changes will bring….. (positives) / In the event that we don’t make these changes …. (negatives)

Audience: Client
Their wants: price sensitive, high quality