VIP Class Notes (George) [W]

Vocabulary

Mediate- To try and resolve a dispute between two sides.

e.g. I have a proven track record at effectively mediating conflicts between the company and clients.

Track Record- Usually the board that mark’s marathon runners’ scores or records, but in business, we say this when we talk about a person or business’s achievements.

e.g. That supplier has a very poor track record, they always deliver late and the shipment is often defective.

Original

Work Experience
2016/7-Present
Reed Elsevier (Greater China) Limited Shanghai Branch
Assistant Marketing Manager
Working as the marketing team leader of the East China & South China divisions. The job responsibility including: making the regional marketing strategy, Lead generation，business development.

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal information online with its Lexis® services. Today, Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX Group PLC, a world-leading provider of information solutions for professional customers across industries.

In the two years after I joining the company, successfully built and maintain partnership with different valuable associations and organizations, worked with sales and content team closely, successfully organized two large-scale summit and dozens professional events to support the company’s holistic strategy

My job details:
* Team managing
– Making the marketing strategy in East China and South China, controlling the marketing budget, leading the team to achieve the work objectives.
– Efficiency to resolve issues in facing challenging situation, earn a better return on investment (ROI) with the limited resources.

* Business development
– Maintain the existing partners and make deep cooperation with them to enlarge brand awareness , explore whitespace market, and generate new leads.
– Develop new strategic partnerships with lawyer associations, industrial organizations, big law firms and other professional parties in East China and South China to seek potential business opportunities.
– Establishing the effectual purpose and planning of the cooperation events with the partners to ensure the good business results.

* PR & Media & Branding
– Increasing LexisNexis brand exposure though different kind of channels.
– Establishing the media poor, including the authoritative and traditional magazines and popular Wechat accounts of the industry.

Lead generation and marketing campaign
– Focus on the key industries of the target marketing.
– Design attractive campaigns including online events to generate more leads and promote the loyalty and the upsell chances of the exist customers.
– According segment analysis and customer insights, optimize the leads generation plan, monitor the leads conversion.

2007/6-2016/7
CHC Expo Services (Shanghai) Co.,Ltd.
Operation Manager
Responsible for visitor (Buyer) promotion and onsite operation of AQUATECH CHINA which is the world’s leading trade exhibition for process, drinking and waste water. There is over 46.000 visitors from 90 countries to visit AQUATECH CHINA. It’s become the biggest show in Asia of water industry.

2007~2012 Marketing Executive
2012~Now Operation Manager (Department leader)

As the only person in charge of the key customer database (professional buyers), I joined the company when the AQUATECH CHINA was prepared in 2007. I have comprehensive and profound understanding of exhibition business, with rich experience of marketing operation and purchasing. In the cooperation of different departments, the project achieved absolute advantage with domestic similar projects in the competition. Also know the B2B business well.

My job details:
* Customer relationship management
– operating the CRM system, closely track and monitor performance of campaigns with CRM systems，analysis the customer data
– enhance the customer satisfaction by organizing event marketing strategy and plan，improve market awareness & customer preference through all ways of direct marketing & social media (digital marketing), such as EDM/Wechat/SMS/SEO, grow the CRM database (customer acquisition) ,develop and maintain library of these campaigns in CRM systems to ensure continuous improvement of visitors performance
– call center training and management，make the reasonable KPI for call center’s target.
– control the relevant budgets and manage the system vendor

* Marketing and Communication
– Copywriting for marketing, the management of printing design and branding.
– Identify key industrial media and manage the media relations
– Monitor competitor’s news and analyze

* Exhibition onsite operation
– Prepare and manage the show onsite, such as management of official constructor/official forwarder, hosting facilities arrangement, staff training, exhibitors and visitors registration
– manage and evaluate the purchasing of all the vendors to ensure the standardization of the purchasing is benefit to the company

2005/3-2007/6
Sky Harvest Design & Display Co.,Ltd
Project Executive
Served for the brands such as MBL、MOTORALA、GUERLAIN、YUE-SAI、OPERA. Take part in the roadshow events as planning & executive. Take charge of the projects of TAG Heuer、Dior、Barbie、Timberland、~H2O+.
Familiar with the flow of roadshow、animation、PR event and model show.
Many experience of following design and construction work of the BTL(Below The Line) industry and controlling budget.

Corrected

Work Experience
2016/7-Present
Reed Elsevier (Greater China) Limited Shanghai Branch
Assistant Marketing Manager
Working as the marketing team leader of the East China & South China divisions. Position responsibilities include: planning regional marketing strategies, lead generation, and business development.

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal information online with its Lexis® services. Today, Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX Group PLC, a world-leading provider of information solutions for professional customers across industries.

During the past two years at Reed Elsevier, I have successfully built and maintained multiple partnerships with different valuable associations and organizations, worked closely with both sales and content production teams, successfully organized two large-scale summits and a dozen professional events to support the company’s holistic strategy.

Specific responsibilities include:
* Team management
– Planning and executing marketing strategies in East China and South China, controlling and overseeing the marketing budget,  and leading the team to achieve scheduled objectives.
– Efficiency to resolve issues in facing challenging situations, earn a better return on investment (ROI) with limited resources.

* Business development
– Maintain existing partnerships and promote deep cooperation with them to enlarge brand awareness , explore white space in new markets, and generate new leads.
– Develop new strategic partnerships with lawyer associations, industrial organizations, big law firms and other professional parties in East China and South China to seek potential business opportunities.
– Establishing the effectual purpose and planning of the cooperation events with the partners to ensure the good business results.

* PR, Media & Branding
– Increasing LexisNexis brand exposure though different kind of channels.
– Establishing the media pool, including the authoritative and traditional magazines and popular Wechat accounts related to the industry.

Lead generation and marketing campaigns
– Focus on the key industries of the target market.
– Design attractive campaigns including online events to generate more leads and promote brand loyalty as well as increasing the up-sell rate of existing customers.
– Conduct segment analysis and customer insights, optimize the leads generation program,  and monitor leads conversion rate.

2007/6-2016/7
CHC Expo Services (Shanghai) Co.,Ltd.
Operations Manager
Responsible for visitor (Buyer) promotion and onsite operation of AQUATECH CHINA which is the world’s leading trade exhibition for process, drinking and waste water. There is over 46.000 visitors from 90 countries to visit AQUATECH CHINA. It’s become the biggest show in Asia covering  the water industry.

2007~2012 Marketing Executive
2012~2016/7 Operations Manager (Department leader)

As the only person in charge of the key customer database (professional buyers), I joined the company  in 2007 when AQUATECH CHINA was planning to hold its first exhibition in 2008. I have comprehensive and profound understanding of trade shows and the exhibition industry, with rich experience in marketing, operations and purchasing, as well as vendor management. In the cooperation of different departments, the project outperformed other competing domestic companies with similar projects. I am also well-versed in B2B procedures.

Specific responsibilities include:
* Customer relationship management
– operating the CRM system, closely track and monitor performance of campaigns with CRM systems，analyze customer data
– enhance the customer satisfaction by organizing event marketing strategies，improve market awareness & customer preference through all ways of direct marketing & social media (digital marketing), such as EDM/Wechat/SMS/SEO, grow the CRM database (customer acquisition) ,develop and maintain a library of these campaigns in our CRM systems to ensure continuous improvement of visitor performance
– call center training and management，make the reasonable KPI for call center’s target.
– control the relevant budgets and manage the system vendor

* Marketing and Communication
– Copywriting for marketing, the management of printing design and branding
– Identify key industrial media and manage media relations
– Monitor and analyze competitor’s news

* Exhibition onsite operation
– Prepare and manage the show onsite, such as management of official constructor/official forwarder, hosting facilities arrangement, staff training, exhibitors and visitors registration
– manage and evaluate the purchasing of all the vendors to ensure that the standardization of the purchasing is beneficial to the company

2005/3-2007/6
Sky Harvest Design & Display Co.,Ltd
Project Executive
Served for the brands such as MBL、MOTORALA、GUERLAIN、YUE-SAI、OPERA. Take part in the roadshow events as planning & executive. Take charge of the projects of TAG Heuer、Dior、Barbie、Timberland、~H2O+.
Familiar with the flow of roadshows、animation、PR event and modeling shows.
Strong experience of following design and construction work of the BTL(Below The Line) industry and controlling budget.