VIP Class Notes (George) [S]

Do some research on Yahoo’s intial entry into the Chinese market.

Vocabulary

Vigilante- Someone who is not authorized by the law to carry out justice.

e.g. Many superheroes are vigilantes, they aren’t authorized by law.

Mob Mentality-When a group of people gets angry and tries to hurt someone

e.g. It scares me when people succumb to mob mentality.

Original 

Yesterday about the . It started with a video promoted by his brand on China media which described an Italian person to teach a Chinese model to use chopsticks to enjoy Italian food. This video caused an intensive debate in China and then the company deleted this from Chinese media. Then one of the founder’s of the brand expressed his angry about this and his expression caused an even horrible debate in China yesterday and the big show also cancelled yesterday. And now a lot of Chinese want this brand to get out of China. The apology letter of this brand and this founder were not very convincing and there were not even a word of sorry or apology which were criticized by a lot of Chinese. This must be a huge crisis for this brand.

Corrected

It started with a video promoted by his brand on Chinese media which described an Italian person teaching a Chinese model to use chopsticks to enjoy Italian food. This video caused an intense debate in China and then the company deleted this from Chinese media. Then one of the founder’s of the brand expressed his anger about this and his words caused an even stronger debate in China. The big show they planned was also cancelled yesterday. And now a lot of Chinese want this brand to get out of China. The apology letter of this brand and this founder were not very convincing and they didn’t even offer a word of  apology which was criticized by a lot of Chinese. This must be a huge crisis for this brand.