VIP Class Notes (Ally)[S]

Vocabulary

starve: ai e, go hungry
ie. If Fran keeps eating grapefruits, she would starve to death.

chemical reaction: hua xue fan ying
ie. Fran thinks a chemical reaction is occurring in her body.

observable: able to see with eyes
ie. Fran’s weight loss is observable.

sympathize: tong qing
ie. Fran is a cold-blooded monster who can’t sympathize with Ally.

furious: v mad
ie. He is furious at me.

inaction: bu zuo wei
ie. In face of her impossible decision, Ally chose inaction.

napkin: zhi jin
ie. JK Rowling wrote HP on a napkin.

relief:(不快过后的) 宽慰,轻松; 解脱; (焦虑、痛苦等的) 减轻,消除,缓和; (给灾区或交战地区人民提供的) 救济
ie. After he found out, the only thing Ally felt was relief.

backbone: 脊梁骨; 脊柱; 支柱; 骨干; 基础; 毅力; 骨气;
ie. You have a lot of backbone(nerve) to tell me what to do.

expedite: (v) jia su, make sth faster
ie. It’s an expedited shipment.
ie. Him finding out expedited the process of my vacation.

unconsciously: meiyou yi shi de
ie. He fell down unconsciously.
ie. After a couple of whiskies, he was unconscious./lost consciousness(n).

closure: (永久的) 停业,关闭; 倒闭; (路或桥的) 暂时封闭; (因困境结束或事情得到妥善处理等的) 宽慰; 如释重负;
ie. I need to find closure. <– find my ending

unilateral: dan fang de
ie. The Chinese govt is extremely disappointed with the unilateral decision made by the US to ban wechat.

Grammar

wing man – the person who helps you get a date

“cross your fingers” – wish me luck – “knock on wood” – pei

“put yourself in my shoes” – think from my pov

“measure up” compare to him

“where was I?” – what was I saying?

Speaking exercise

I know you have been super busy these last few months.

He was very hard to find the topics
He was trying/worked very hard to find the topics
He was very anxious to find topics/the next topic

Writing

is it easier to understand the psychology of advertising in the digital era?

I think the answer is depends on the audience angle – For ad man, it would be harder.

Because in digital era, consumer routes are easily to track, and it will show variety of routes of course. ad man need to analysis all kinds of routes and find the back psychology.

But in the traditional era, the routes would be more direct – yes or not.

So in this perspective, I think the psychology of advertising in digital era would be harder.

Edited:

is it easier to understand the psychology of advertising in the digital era?

I think the answer depends(v) on the audience’s perspective/For the general audience, the answer is indefinite – For the ad man, it would be harder.

Because in the digital era, consumer routes are easy to track/are tracked easily, and data analysis will show the variety of routes. And of course. the ad man needs to analyze(v) all kinds of routes and find the backbone/supporting psychology/the psychological mindset behind consumer routes/behavior. 

But in the traditional era, the consumer routes were more direct – bilateral decision-making.

So from this perspective, I think understanding the psychology of advertising in digital era would be harder.