VIP Class Notes (Ally)[S]

Today we focused on:

Today we focused on possible interview Q’s

Next Class Focus

Keep practicing interview Q’s

Vocabulary

overcome: ke fu

perfectionist: wan mei zhu yi (n) perfectionism
ie. Freda is a perfectionist who is too detail-oriented.

concrete: (n) shui ni (adj) solid, actually there
ie. Give concrete examples of your ideas.

incentive: reason for doing something
ie. Is salary the only incentive?

stereotype: ke ban yin Xiang

inferior: ci de <>superior

influence/impact: ying Xiang (adj) influential/impactful

comprehensively: che di de (adj) comprehensive (n) comprehension = understanding

Grammar

“the big picture” – da fang Xiang (the full picture)

“from ground up” – from zero ..

“think outside the box” – be creative and imaginative

“come up with” – think of an idea

Speaking exercise

Q: Tell us about yourself. What’s your biggest strength/weakness.

A: My name is Freda. I have been working in the beauty industry more than 10 years. After my graduation, ,I joined some famous media platforms such as… in that time, I worked as an fashion and beauty editor. My mainly responsible for some creative content. After 7 years of experience working in media, I transferred my job to brand marketing. I think this is the right way for my future career. So I have 6 years working exp in brand marketing. I joined also local and international brands so I think it’s the unique experience for me to have both understanding of international culture and local culture. Maybe I can combine these two things very well. I think of a full of passion, and I always like to thinking more and I’m also a strong executional ability. However, I feel sometimes I’m too focused on details, which is my weakness. I think I’m a good team leader and I have well-rounded marketing experience. When we launch a new campaign, first, I would brainstorm about creative ideas with my team, and I like to learn from some competitors. Through teamwork and analysis, we can come up with some creative ideas. But sometimes I realized that I’m too much focused on some details… because the deadline is … I have no time to jiu Jie anymore.

Edited:

A: My name is Freda. I have been working in the beauty industry for more than 10 years. After my graduation, I joined some famous media platforms such as… in that time, I worked as an fashion and beauty editor. My main responsibility is the creative content. After 7 years of experience working in media, I made one of the most important decisions in my professional life. After careful consideration about my future career and my personal interest, I chose to join another industry, which was brand marketing. Looking back, I think this is the right decision for my career, because it has made me more well-rounded and now I understand more comprehensively this entire industry. So I have 6 years of working exp in brand marketing. I also joined local and international brands so I have understandings of both international and local culture. With this unique exp, I can combine these two things very well. I think I am full of passion for this industry, and I always like to think about the big picture and I also have strong execution ability. However, I too much focused on some details is my weakness. I think I’m a good team leader. I have some well-rounded marketing. When we launch a new campaign, I very like to create some new ideas and I like to study from some competitors and I like to brainstorming with my teams. In that moment, we can come out some creative ideas. But sometimes I realized that I’m too detail-oriented and if there’s no deadline, sometimes I feel that I can keep working on a project forever until it reaches my expectations and standards, which are very high.

Q: Have you done anything that you would consider perfect?
A: I always think that the next campaign is the perfect one, because I always try my best/do my best work, so with experience, I have gotten and will get better and better.

Q: What is the most important thing you look for in this job?
A: I want to do some meaningful things, which through my job, I can help other peoples. I really like this job and interest, is one of the most things for me.
A: I want to do some meaningful and influential things, which means through my job, I can be a part of a change for my team/my company… to take xx globally /to promote local brands.

Q: Give me an example.
A: When I joined in the local skincare brand 3 years ago, I rebuilt this brand, from ground up. In the past 3 years, the brand awareness is greatly increased, through my communication, it also helped the sales for the product, it also won some beauty awards.
A:When I joined in the local skincare brand 3 years ago, I rebuilt this brand, from ground up. In the past 3 years, the brand awareness has been greatly increased, through my brand communication and promotion, I also helped to increase the sales for the hero product, it also won some beauty awards. I felt like I was part of a team that changed how people or consumers saw local skincare products. I feel that there is a stereotype in our society that local products are inferior to big international names. I was happy to be a part of that change.

Pronunciation

because (no “r” sound)

cause