Online Class Notes (Tibo) [S]

Discussed the game market and paying users

I was planning to go back to Beijing but I cancelled. I don’t have any lans.
Very lonely.
I have to stay alone. Maybe I am going to watch some videos or play games.
There is a new game which is launched a few days ago produced by supercell the name is brawl stars

the company is bought by tencent

The price is very high at that time.
My company was competing with Tencent trying to buy supercell but the price was much lower but we are very rash on that deal we don’t want to pay too much not worth that value.
I was ranked top 200 around the world / worldwide in  clash royal .
you have to buy the kind of weapons or soldiers. they have different features. you have an army with different soldiers, weapons. It is spends me a lot of money.

We try to classify the users on different dimension like the money they spend, location , sex. I think the money that they spend is one of the most effective factor that is very helpful to producers to improve the game.

Generally the users can be classify by free to play /  r users / R users

IOS users spend more than android users. Because IOS users are rich. they can buy expensive phones like iPhones.

so that means they are rich so they are able to pay more money. They want to explore more fun from a game and afford them more features and content they will likely to pay for that.

Android users they have tried many methods to avoid spending money. They can play more time to reach a level as much as IOS users. they are willing to pay more time.

Users generally can accept that. different pricing systems.
Not only happens on video games but also other products.

for all the android users the price is the same. The reason is all the android users are playing together.
The two different groups of users can’t connect together.

for example for casual games. there s a high higher pay rate but a lower amount of money they spend.
Most of people spend a little amount but for other kind of games like rpgs there is a lower pay rate but paying users usually spend a lot of money every month to be stronger. to rank very high ranking on a game. They are willing to pay to be better.
different games have different purposes.
Like PUBG, it is a PVP game but you don’t have to pay a lot in that game. Only when you are playing rpgs the pvp will cost a lot of money.

If the system of the game allows people to be stronger by buying items then the game actually encourages people to spend more money.

ARPU (average revenue per user)

The ARPU is higher than few years ago because the economy is growing, people are getting richer so they are willing to pay more money.

the millennial or generation X they are more willing to spend money on virtual things. They are willing to be satisfied. They not only spend money on game but also online video subscription  . they are satisfied with the basic needs  and they are richer 

I was planning to go back to Beijing but I cancelled. I don’t have any plans.
I will feel very lonely.
I have to stay alone. Maybe I am going to watch some videos/movies or play games. / catch up on games
There is a new game which was launched a few days ago produced by supercell the name is brawl stars

the company was bought/acquired by tencent

The price was very high at that time. / the valuation was very high
My company was competing with Tencent trying to buy supercell but our bid/offer was much lower but we were very rational on that deal we didn’t  want to pay too much it was not worth that value.
I was ranked top 200 around the world / worldwide in  clash royal .
you have to buy the kind of weapons or soldiers. they have different features. you have an army with different soldiers, weapons. It is costs me a lot of money.

We try to classify the users on different dimension like the amount of money they spend, location , sex. I think the amount (of money)  / how much they spend  is one of the most effective factor that is very helpful to producers to improve the game.

Generally the users can be classified  by free to play /  r users / R users /F2p / dolphins or whales 

IOS users spend more than android users. Because IOS users are usually richer
they can afford expensive phones like iPhones. / they can afford high end phones/ flagship phones

so that means they are rich so they are able to pay more money.
They want to have more fun from a game and can afford more features and content they are likely to pay for that. / they value the gaming experience and are willing to pay for a better experience.

Android users they have tried many methods to avoid spending money / android users usually try to avoid paywalls.
They can play more time to reach the same level as IOS users / they play longer to stay competitive with iOS users.
they are willing to spend / dedicate more time.

Users generally can accept that. different pricing systems.
it is not only happens on video games but also other products.

for all the android users the price is the same. The reason is all the android users are playing together. / are on the same server
The two different groups of users can’t connect together. it is not a cross platform game.

for example for casual games. there is a higher pay rate but a lower amount of money spent. / there is a higher number of transactions but each is with a lower amount

Most of people spend a little amount but for other kinds of games like rpgs there is a lower pay rate but paying users usually spend a lot of money every month to be stronger. to rank very high ranking on a game. They are willing to pay to be better.  / in games like RPG paying users are mostly whales
different games have different purposes / goals.
Like PUBG, it is a PVP game but you don’t have to pay a lot in that game. / it doesn’t require you to pay to enjoy the game .

When you are playing rpgs being competitive in pvp will cost a lot of money.

If the system of the game allows people to be stronger by buying items then the game actually encourages people to spend more money.

The ARPU is higher than few years ago because the economy is growing, people are getting richer so they are willing to spend more money.

the millennials or generation X they are more willing to spend money on virtual goods. They not only spend money on game but also on online video subscription  . they have satisfied the basic needs and they are richer 

Vocabulary

insult (v/n) 辱骂 ／ show disrespect
SB is an insult in Chinese
He insulted the other driver for blocking the way

ARPU (average revenue per user)

insulting (adj)
They waved their hand to say high, but it is insulting in our culture.

northern (adj) :from the north
He will travel to northern cities

to grind (v) : do something difficult repeatedly
He is grinding for 10 hours to level up
When I first joined the company, I was grinding every night and I was often the last one to leave the office

paywall (n) : difficulty which requires to pay to continue
The new boss requires a weapon that only pay to play users have. It is a paywall

flagship (n) the ship that carries the fleet / Most developed product for which price doesn’t really matter
Canon released their new flagship camera for the olympics.

to acquire (v): to buy / to get into possession of
I acquired this painting 3 years ago

acquisition (n)
This is my latest acquisition

M&A (Mergers & Acquisitions )
Tom is an M&A lawyer

dynamic pricing  (n): when the price changes dynamically
Dynamic pricing will make people angry

whale (n) : someone who spends a lot in games
I spent a lot of money in that game, I was a whale

dolphin (n) : someone who spends a little money in a game
He spent 20 dollars, he is a dolphin

F2P : someone who doesn’t spend money
He is a free to play (F2P) user

to catch up (v): get to the same level as someone in front of you / someone with more info
I haven’t played the last 2 God of war games , I need to catch up

Pronunciation

to classify

to clarify