Online Class Notes (Lily) [S/R]

Homework

do you believe in marriage fidelity?

Vocabulary

1.hypocrite (noun)= 伪君子
hypocritic (adj)= 假惺惺的

2. pretentious(adj)= 装的
ex: my colleagues are very pretentious.

3. suck up to XX= flatter XX
ex: You could suck up to your boss by complimenting him.

Speaking exercise

people are trustworthy or not is a big question. I will narrow it down to working place. In a working place, I think ost people are not trustworthy, everyone has their own agenda of their behaviour or kindness. Maybe he is a good person and one day he offers to help you on a project. Actually when you think about when he wants to offer this help, maybe he wants more exposure, to show off to his boss. Maybe he wants to learn something from people in the project, he wants to have some past experiences or knowledge. Or he just wants to please his boss. In the workplace, nobody will genuinely help you, everyone has his own purpose. Even he pretend or performs he is a good guy, actually he must have his own thinking and thoughts.

First year when I worked in the company, I thought everyone were willing to help you. We work for the same purpose, I was very naive, but everyone has their own agenda. A girl came to me and said she was very worried about herself, she found herself grew a lot in the work, she worried that she didn’t grow, but why did she tell this to me. Actually she wanted to show case in front of me that she did grow a lot in her work.

Revised

It’s a big question whether people are trustworthy. I will narrow it down to the working place. In a working place, I think most people are not trustworthy, everyone has their own agenda of their behaviour or kindness. Maybe he is a good person and one day he offers to help you on a project. Actually when you think about why he offers to help you, maybe he wants more exposure, to show off to his boss. Maybe he wants to learn something from people in the project, he wants to allocate some resources. Or he just wants to please his boss. In the workplace, nobody will help you genuinely, everyone has his own purpose. Even if he pretends to be a good guy, actually he must have his own agenda behind. 

In the first year, I thought everyone were helpful. We strive for the same purpose, I was very naive, but everyone had his/her own agenda. A girl came to me and said she was very worried about career, she believed that she had learned a lot but she didn’t get what she deserved. At second thought, but why did she tell me about it? Actually she wanted to boast in front of me that she was very experience/ was a senior. 

Reading

You might have heard the term ‘brand loyalty’. As we enter a 5th generation of console releases, with Sony’s PS5 and Microsoft’s Xbox series X due to hit our shelves this year, once more psychologists are predicting a wave of purchases based on fidelity.

But why do people feel compelled to stick with brands? Writer Carol M. Bopp describes brand loyalty as a positive feeling that consumers identify with a certain product or company.  This also draws on the idea of brand awareness: the extent to which customers are familiar with the logo or values of a brand, goods or a service.

Huge companies pump millions into marketing and advertising, using analytics to determine who is their ICP, or ideal customer profile. It’s no surprise that the ads which pop up on social media somehow feel targeted at or tailored for you. This is because companies spend a lot of time and money analysing who is most likely to become loyal customers.

This extends to the supermarkets. Many believe that the more expensive branded products are much better than the supermarkets’ own brand. Money-saving experts like Martin Lewis, encourage us to give up the premium or branded products and buy the value versions.

So, are we really brand loyal? Companies certainly want us to be. But there are those who believe it’s more to do with brand habit – that feeling of comfort you get from buying the same product over and over again. Once we’re familiar with a brand and we know that it’s OK, we don’t feel compelled to try anything else.

So, the next time you find yourself buying your favourite brand, it might not be down to brand loyalty, but rather to habit, or even that you have been targeted by a specific company through tailored ads.