Online Class Notes (Jesse) [W]

Continue using the meeting minutes down the bottom of this notes

Grammar

it was exhausted – it was exhausting 

time / the time
most of time – all time / billions of years
most of the time – da bu fen shi jian

it’s different with – it’s different from / to 

they are not really agree with me – they don’t really agree with me

we sell it at 800 RMB

we will have a look about – we will have a look at

Vocabulary

influence – the effect from someone / sth
eg. I don’t want my English to be influenced by them

fortnightly = every 2 weeks

so so – average / not particularly good / not encouraging / not very positive / just OK 

sole – the base of the shoe
eg. the sole is red

Pronunciation

them – ehhh 

purchasers – PER chassers

LV – loo wee vitton

I am a big fan of skewers. When it comes to skewers, I know a lot of fantastic restaurants, but in terms of drinks, maybe not. Due to I am totally a foodie, how to lose weight become a new topic for me now, maybe I should make a balanced diet with meat limited.

I am a big fan of skewers. When it comes to skewers, I know a lot of fantastic restaurants, but in terms of places for drinks, maybe not. Due to the fact that / As / Since / Because I am totally a foodie, how to lose weight has become a new topic for me now, so / thus maybe I should start to follow / start to have a balanced diet with less meat / I should have a balanced diet and limit my meat. 

Dear all,

Thanks for your attendance this afternoon.
Here are the minutes of our call:

Sales performance
The very good May performance is explained by a combination of elements: luxury market is recovering + May is a gifting season
We are taking more GMV and Grey market weight is decreasing due to the closing of most of the stores

Tmall tools
All tools x artworks developed for Tmall remain Tmall only and don’t have to be shared to other markets in order to keep consistent selling tool and strategy WW. Tmall is a specific door in a specific environment.

Duo lipstick offer
The page and mechanic (not validated) dedicated to a duo lipstick offer have to be unpublish after 618 (on June 19th the latest) and no more bundle, set and coffret has to be published before alignment and validation by the brand. The current set collection is enough for a niche brand and remain exceptional. In May, gifting sets contributed to 25% of the business, it’s too high for a niche brand and is not our strategy in terms of brand image.
Let’s discuss about the duo lipstick page design in the coming days to see how it will look like after 618

Returning purchase
The current returning purchase rate is about 5-6%, let’s target 15% and let’s work on a strategy once our assortment will be full in order to retain more and more customers and make the brand sustainable.

Live streaming
Viya session was so so on May 18th, she talked about her favorites shades (001M x 215M) during only 5 minutes.
The best live streaming period is at night (7-11pm)
CLB objective is to work with Tier 1 (only for key moments) x Tier 2 live streamers (monthly) + l in-store live streaming in Q4 2020 (frequency and strategy to be defined with brand and market)
Local team to share the list of Tier 2 live streamers for alignment brand
Local team to share in-store live streaming benchmark + the detailed list of elements requested for CLB
A separate call will be set to talk about the (1) Tier 2 live streamer selection, (2) in-store live streaming strategy
For in-store live streaming, market needs more story telling focus on brand and products, and need education material (already provided by the training manager, but let’s see if we need to complete it)

Matte Fluids Launch
Lip charm quantity will reach 10,000 pieces. Operational team will follow up.
Matte Fluid Sample – current qty 3,000, request of 7,000 extra qty. Operational team to check by when this qty can be delivered
Matte Nail polish + manicure set will be launched in August
Comm/PR activation – (small press event in SH x Benjiing, influencers will create content (copyright for Tmall), PR seeding, no paid media)
The artwork of the 15-lipstick box for PR seeding will be shared by Friday 12th June (artwork only dedicated for China market and PR seeding in China – please to not share to other markets)
No bundle to be created for the launch of the matte nail polish

Other samples
Matte x satin samples are currently in registration process (target Sept/Oct)
How-to pictos will be shared by early July
Brand to confirm the AD of Fragrances samples to start registration asap

Nails launch
Launch will be done once the full asset package will be ready – target Q1 2021
Brand can consider the creation of combination (1 nail, 1 lipstick) to promote nails next year (to wait for the launch of the full range collection)

Eyes launch
Austin’s assistant didn’t like Tape à L’oeil
Let’s confirm Austin’s opinion to decide when to launch the full eyes collection
The small book for live streamer will be shared quickly
Need of tutorials to support the eyes launch