Online Class Notes (Jesse) [W]

Next Class Focus

In a word,though this interesting event I introduce happened a long time ago and couldnā€™t be repeated at the cuttent exhibition,there is much to learn.From this case, We can see that the exhibition design and the effect of surprise event marketing combination, both harmonising promotion,unified use, system, fully implement and consumer contact and communication, let the consumer to understand the product,by means of exhibitions and events at the same time, the effect of the combination of these can through the news media spread to a wide range, producing a wide range of publicity.Moreover, itā€™s important for exhibiors to be able to make sales in the stand, not just obtain leads in exhibition and a key element to exhibiting sales success is exhibitorā€™s literature strategy: how to use brochures, fliers, and sales collateral at your show. And creative strategy of advertising is suitable for the theme of exhibition.

Grammar

Drink that I like to drink, are very expensive.
Pets who we take care of, are very funny.
Pets who need us to take care of them, are very funny.

Vocabulary

not allowed = you may not

go on / continue / keep going – ji xu

Writing exercise

I had own dog when I was 10.Recently,I change my mind that I may not have a pet if I only spend a few time staying with my pet in my future.Pets who possess kinds of feelings and need us to take good care of are like our friends and kids,so I will not decide to have a pet easily unless I could give my pet enough care and love. But,I really love dogs.

I had my own dog when I was 10. Recently, IĀ have changed my mind and think that I won’t / will notĀ have a pet if I can only spend a little time staying with my pet in my / the future. Pets who have different kinds of feelings and need us to take good care of them, are like our friends and kids, so I will not decide to have a pet easily unless I could give my pet enough care and love. But,I really love dogs.


I want to show a interesting event mariketing in exhibiton. Nine decades have passed by since Maotai liquor was awarded the glod medal of Panama Pacific International Exposition, which excited generations of Chinese.
A bottle of mout-tai smashed at the Panama Pacific International Exposition in 1914 shocked the world. Moutai event marketing was very successful at that time. Moutai liquor, with its aroma as the medium, has created a sensation and attracted a large number of visitors. It is not only recognized by the public, and has become the star of many exhibits, but also attracts a large number of visitors for the entire agricultural exhibition in China, which greatly enhances peopleā€™s understanding of Chinese exhibits.
Next, I will analyze this event from the perspective of 5P.
From Pruduction view, good Moutai should take a year to ferment and at least four more years to age and itā€™s strong liquor distilled from fermented sorghum怂And from Price and positioning,although prices Pricing the pieces had not been easy, as Moutai rarely came on to the market.When pricing Moutai, the Chinese team took account of competitorsā€™.Many countries had competing products,Moutai was positioned as a mid-to-high-end product, so its target users were mostly the middle class with strong purchasing power but it was the first time that Moutai step on the international stage and place to promote products,the price was slightly lower than other famous wines.
From Public relationship and place view,we have to admit that this was a triumphant public relations event, because itā€™s booth location was not very well and in corner.Maotai wine with the help of the fall of the bottle caused public attention, generated a great reputation, which virtually for the product to do zero cost advertising.The aroma of moutai is the biggest characteristic of its products. After the bottle broken, the characteristics of the products could be perfectly displayed, making moutai unique, which possessed an advantage that the other products didnā€™t have in the whole exhibition.Then audieces were quick to compare its refinement to Chanpagne and Scotch and found our famous Chinese wine better. The panama expo was a big platform to celebrate the completion of the panama canal.
Nowadays,Modern exhibition is not simply a place to display, promote and purchase products. It has become a center of communication and information, in which people can convey and receive all kinds of messages quickly.

I want to show an interesting marketing event in an exhibition. Nine decades have passed by since Maotai liquor was awarded the gold medal of Panama Pacific International Exposition, which excited generations of Chinese.
A bottle of Maotai smashed at the Panama Pacific International Exposition in 1914 which shocked the world. Maotai event marketing was very successful at that time. Maotai liquor, with its aroma as the medium, has created a sensation and attracted a large number of visitors. It is not only recognized by the public, and has become the star of many exhibits, but also attracts a large number of visitors for the entire agricultural exhibition in China, which greatly enhances peopleā€™s understanding of Chinese exhibits.
Next, I will analyze this event from the perspective of the “5 Ps”.
From a Production viewpoint, good Maotai, which isĀ distilled from fermented sorghum, should take a year to ferment and at least four more years to age. And in terms of Price and Positioning, although prices Pricing was not easy, as Maotai rarely appeared on markets around the world. When pricing Maotai, the Chinese team took account of competitorsā€™. Many countries had competing products, and Maotai was positioned as a mid-to-high-end product, so its target consumers were / market was mostly of the middle class with strong purchasing power but it was the first time for Maotai to step on the international stage to promote their products, so / which meant that the price was slightly lower than other famous wines.

Regarding Public Relations and Place, we have to admit that this was a triumphant public relations event, becauseĀ although itā€™s booth location was not very good and in the corner, Maotai wine with the help of the fall of the bottle gained the attention of the public, leaving a great impression, which was virtually zero cost advertising for the product. The aroma of Maotai is the biggest characteristic of its products. After the bottle had broken, the characteristics of the products could be perfectly displayed, making Maotai unique, and possess an advantage over other products didnā€™t have in the whole exhibition. Then audiences were quick to compare its refinement to Champagne and Scotch and found our famous Chinese wine to be superior. On a side note, the panama expo was also a big platform to celebrate the recent completion of the panama canal.
Nowadays,Modern exhibitions are not simply a place to display, promote and purchase products but have become a center of communication and information, in which people can convey and receive all kinds of messages quickly and efficiently.