Online Class Notes (Jesse) [W]

Vocabulary

I am older than you by 1 year
I increased my age by 1 year = I am older by 10% / My age has a 1 year increase 
I increased my age to 35 years old

I will follow up with you later = I will get an update from you later
Following on from our meeting, lets discuss the problem = after sth and related to it
Following our meeting, we had a party = after sth

infect – disease
affect – v
effect – n
eg. the effect was really good because we affected the result a lot

catch = get / understand sth specific
catch on = the process of starting to understand

Dear AGUY team,

Hope this email finds you well.
Following on from our Chinese Golden Week YOY 2019 vs 2018 review yesterday together, unfortunately even though room nights increased by 3% the total room revenue decreased by 124,787 CNY compared with last year.

From the review we learnt that the below reason impacted the result.

• ADR is lower in each segment as we decrease our BAR rate, discounted rate, and package rate to make sure our rate is more competitive in this market to drive more volume according to the market demand this year.
  • From STR compset analysis, we understand that overall Guiyang market is slowing / on a downward trend STLY. But we are at risk of both Group and Transient ADR. As per the discussion during the meeting , we need to have a strategy smart plan in advance to better estimate the market information to insure we can at least meet the room revenue and occupancy.
• Total Group is 65 rns less than last year, as this year we anticipate the ad-hoc tour group pick-up will not be as good as last year, so we seek tour agencies for the cooperation of Series Group with lower rates. So the room nights for Series Group is 65rns over last year but the ADR decreased by 153.7 for Total Groups.
  • Before you decide to catch more low ADR Series Groups, you need to do good calculations to ensure that even you switch to different segments, you can achieve the revenue.
• AVC production is 24% less than STLY. As AXIS offer a special promotion to AVC during the period it impacted our production. AVC production is 24% less than STLY. As Anantara xishuangbanna offer a special promotion to AVC during the period, it impacted our production
  • At present, there are only two hotels in China. The reason why AXIS is catching the pickup from AVC is because they are very active with the AVC promotions, in house guest engagement and close with AVC BKK call center colleagues. Please contact AVC Matt to discuss the following Q4 and 2020 Q1 strategy, and at the same time I will talk with the call center here in shanghai to see if there is anything they can do to support AGUY.
• We had contacted several wholesalers like Huamin, Toptown, Orchid for the cooperation of Guaranteed room nights during this period. However, as they expressed clearly, they will sell through C-trip which will impact our Golden Metal cooperation with C-trip. Meanwhile, C-trip expressed that they will assist in the promotion of our hotel. During this period, total C-trip production is 273 rn in 2019 vs 77 rn in 2018, and revenue is RMB417633 in 2019 vs RMB143639 in 2018 which is a 254% and 190% increase from STLY in room nights and revenue. (see attached report).
  • First of all, we have to admit that you are late in making these decisions to talk with those bedbanks about golden week. If we successfully cooperate with Huamin, Toptown or Orchid, we expect to bring in at least  CNY150,000 in revenue. Following on from our discussion, we must know clearly whether ctrip and the customers sold by these Bedbanks are all the same. These bedbanks, besides the C-tirp online channels, also have the offline B2B sub-agent which is why I suggest, based on the same offers, you should open more channels to get more revenue.

Last but not least, even though the current Guiyang market is not too positive, as per the discussion during the meeting, we now need to start preparing for Double 11, Christmas, New Years and Chinese New Year.

@Warrick Wang – as the Champion of double 11 , please update me on the pick up number every 2 weeks.

@Cathleen Chen – please send me the Q4 smart report, by segment, before our next review.

Thanks

Melody