Online Class Notes (Jesse) [S]

Write an email to a colleague to arrange a meeting about an event in the future that has been delayed because of the corona virus. Correct next class in a business English / formal / polite way.

correct this:

I want to show a interesting event mariketing in exhibiton. Nine decades have passed by since Maotai liquor was awarded the glod medal of Panama Pacific International Exposition, which excited generations of Chinese.
A bottle of mout-tai smashed at the Panama Pacific International Exposition in 1914 shocked the world. Moutai event marketing was very successful at that time. Moutai liquor, with its aroma as the medium, has created a sensation and attracted a large number of visitors. It is not only recognized by the public, and has become the star of many exhibits, but also attracts a large number of visitors for the entire agricultural exhibition in China, which greatly enhances people’s understanding of Chinese exhibits.
Next, I will analyze this event from the perspective of 5P.
From Pruduction view, good Moutai should take a year to ferment and at least four more years to age and it’s strong liquor distilled from fermented sorghum。And from Price and positioning,although prices Pricing the pieces had not been easy, as Moutai rarely came on to the market.When pricing Moutai, the Chinese team took account of competitors’.Many countries had competing products,Moutai was positioned as a mid-to-high-end product, so its target users were mostly the middle class with strong purchasing power but it was the first time that Moutai step on the international stage and place to promote products,the price was slightly lower than other famous wines.
From Public relationship and place view,we have to admit that this was a triumphant public relations event, because it’s booth location was not very well and in corner.Maotai wine with the help of the fall of the bottle caused public attention, generated a great reputation, which virtually for the product to do zero cost advertising.The aroma of moutai is the biggest characteristic of its products. After the bottle broken, the characteristics of the products could be perfectly displayed, making moutai unique, which possessed an advantage that the other products didn’t have in the whole exhibition.Then audieces were quick to compare its refinement to Chanpagne and Scotch and found our famous Chinese wine better. The panama expo was a big platform to celebrate the completion of the panama canal.
Nowadays,Modern exhibition is not simply a place to display, promote and purchase products. It has become a center of communication and information, in which people can convey and receive all kinds of messages quickly.
In a word,though this interesting event I introduce happened a long time ago and couldn’t be repeated at the cuttent exhibition,there is much to learn.From this case, We can see that the exhibition design and the effect of surprise event marketing combination, both harmonising promotion,unified use, system, fully implement and consumer contact and communication, let the consumer to understand the product,by means of exhibitions and events at the same time, the effect of the combination of these can through the news media spread to a wide range, producing a wide range of publicity.Moreover, it’s important for exhibiors to be able to make sales in the stand, not just obtain leads in exhibition and a key element to exhibiting sales success is exhibitor’s literature strategy: how to use brochures, fliers, and sales collateral at your show. And creative strategy of advertising is suitable for the theme of exhibition.

Vocabulary

college professor 

COVID-19 – Corona Virus Disease 2019 

quarantine / isolation – ge li
eg. Everyone has been in quarantine for the last few months
eg2. The government asked people to self quarantine

contagious – a sickness that you can give to others
eg. COVID19 is very contagious

symptoms – the problems you feel
eg. the symptoms of COVID19 are increased blood pressure, heart rate, fever, breathing difficulties… etc

the collapse of the financial system / the financial system will collapse

freelance / freelancer – be your own boss
eg. Lily wants to be a freelancer in the future

flexible – able to change / easy to change
eg. I like to work flexible hours

curatorial team – a team of curators for exhibitions / museums etc.

Grammar

A bottle of mout-tai smashed at the Panama Pacific International Exposition in 1914, shocking / which shocked the world.

I saw a man walking in the park = I saw a man who was walking in the park.

listening is not well – not good / I can’t understand you very well 

I met a sad thing that when I got to my home 3 months ago I bought a cat, English cat, but few weeks ago it scratched my parents and then my parents sent it back to the cat store. I feel so…. I think it’s because my daddy didn’t know how to hug it (handle). I discussed with them. They said sure ok if you like but when my cat scratched my daddy, they took it back to the pet store. In my future, I will own my dog or cat, but if my parents lived with me I maybe can’t have my pet.

A sad thing happened to me which was when I got to my home 3 months ago I bought a cat, an English shorthair, but a few / some weeks ago it scratched my parents and then my parents sent it back to the cat store. I felt so terrible / depressed / miserable. I think it’s because my dad didn’t know how to handle it / pick it up. I discussed buying a cat with them and they said sure ok if you like but when my cat scratched my dad, they took it back to the pet store. In the future, I will own a dog or cat, but if my parents still live with me in the future I maybe can’t have a pet / have pets.