Online Class Notes (Jesse)

Vocabulary

the lady rushed ahead of others to steal the sit

disorderly / chaotic
eg. I feel really chaotic these days

fall off the wagon 
eg. I was on a really good diet and then i fell off the wagon

how much weight have you put back on? 

everytime i eat chips – normal time / often

my mum’s direct report = boss / manager

chinese spirits – bai jiu

educate – to help ppl understand, improve their concepts, explain
eg. we’re trying to educate our clients about google pratices

to be in the spotlight – to be at the front, where everyone can see them

surprise me negatively – bewildered / shocked / I was really taken aback
eg. I was super taken aback by something she did

she has a big ego / she inflates her ego to make up for her lack of ability 

she’s not secure within herself – not confident

2 big luggages – 2 big pieces of luggage / 2 big bags 

they stood out of the way 

unrelated question

Grammar

we were about getting on the train – we were just about to get on the train 

write it in my diary

【Questions】
1. From Google Ads, I can see that you have a lower CPA and more conversions than before. So, how are you feeling the business is going these days?

2. I was just wondering if you’re promoting on any other platforms except for Google, like amazon or yahoo.. that kind of thing? So, in your mind how does Google perform compared with those other platforms?

3. Objectives:
To increase the number of leads
To grow the existing customers
To grow master distributors
Which one would you say is your main focus in the coming 3 months?

4. Given your strong focus on XXX, you’d like to spend 4500USD everyday solely on Google Ads, is that correct? Or this is a sharing budget? / or is this amount part of a larger promotion budget? 

5. Tips for Targeting India: (we often see big traffic in India but less conversions)
It will be great if they can have call extensions and call from ads conversions as we see that Indian B2Bs are more likely to call instead of form fill.
I will suggest to start with targeting top business cities in the initial testing phase LINK
To target big cities instead of the entire country
(They put the phone number on a very visible place)

6. Competitors benchmarking
From the benchmark summary, we can see that there’s a lot of room for improvement, so….

Given your interest in YT, today we can definitely talk about YouTube lead form ads.
YT ads with lead forms extension. By watching your video, customers can fill the form immediately.

– Settings:
creating a YT campaign with custom intent keyword audience will give good reach and targeting. (Who has search those keywords will be identified as grouped as your intent audience)
40 KWs + 20 Web lists (product pages)

Budget: 5xCPA
65 x 5 = 300 rmb/day

From all the campaigns you’re running we can see the average cost per action is…. so based on… i would suggest that…