Online Class Notes (Jesse)

In nowadays，young people are important consumers of fashion industry, so lots of luxury brands try to make some changes to entertain young consumers. After Loewe made the crossover with Totoro, Gucci decided to partner with Doraemon to attract young consumers. This was the second time that Gucci cooperated with famous Cartoons which was in 2019. Last time Gucci took the crossover with Micky and Mini and it brought them a great success, so that they wanted to repeat again. But this time, they received criticism from the public because many people think that as a luxury brand, the brand should keep its style and maintain its image, as well as it should lead the trend and be the leader of the industry, not to be the follower. As a person who had worked in fashion industry for a couple of years, I support the ideas as brand image is a key bone for a brand，follow blindly may increase sales in a short time, but it will lose the future.

In Nowadays，young people are important consumers of the fashion industry, so lots of luxury brands try to make some changes to appeal to / grab the attention of young consumers. After Loewe made the crossover with Totoro, Gucci decided to partner with Doraemon to attract young consumers. This was the second time that Gucci cooperated with famous Cartoons, which first happened in in 2019 / This was the 2nd time for them to cooperate with a famous cartoon, with the first time being in 2019. Last time Gucci did a collaboration / they collaborated with Micky and Mini and it / Mini which brought them a great success, so that they wanted to repeat again / it brought them so much success that they wanted to repeat it again. But this time, they received criticism from the public because many people think that as a luxury brand, the brand should keep its style and maintain its image, as well as this, / plus it should lead the trend and be the leader of the industry, instead of being a / rather than being a follower. As a person who (has) worked in the fashion industry for a couple of years, I support the ideas as brand image is key / is essential / is crucial for a brand，and following blindly may increase sales in a short time, but it will cause issues / have consequences in the future / it will eventually lead to failure / lead to the downfall of the brand.

Grammar

in these days – in nowadays – these days / nowadays 

they can buy something what they love – that they love 

people who can take in charge of the project – people who can be in charge of / people who can take charge of 

get back their home – go back home 

shoot in overseas

Vocabulary

consequences – negative things that come as a result of sth
eg. If you do this, there will be consequences!!

key / essential / crucial / integral – very very important

the bag’s hanger – handle 

it doesn’t mean anything, only for crossover – it doesn’t mean anything, they’re just doing a collaboration for the sake of it. 

I am so rich that I can buy 100 boats and planes. – emphasising how rich you are
I am rich, so I can buy 100 boats and places – just saying you’re rich and therefore you can do sth

with sth being = and sth is
eg. This coffee is great with the flavor being the best part.

appeal to = attract / to make sb like sth

red pocket – red packet / red envelope

the elder people – the elderly / old people 

optimistic – positive feeling

effictiveness (n)