F2F Class Notes (Vicki)

Vocabulary

FMCG – fast-moving consumer goods

dessert – sweet foods
i.e. I like to eat desserts.

strange – unfamiliar
i.e. It was a very strange experience.

fiction connection – emotional / sentimental connection
i.e. The client is looking for a fiction connection with the consumers.

market penetration – to reach more consumers in different tier cities
i.e. The market penetration of our product is not up to expectations.