F2F Class Notes (Tony) [W]

Vocabulary

a middle-aged woman

they did the surgery to see if they could do remove it or not

If you can’t agree to this situation, we will give you a partial(ADJ) refund(N)  (part of your refund, not 100%)

diagnose – when a doctor identifies the problem

eg: They diagnosed his cancer.

esophagus – the part of your throat that take in food and water.

liquor – a very strong alcohol, Vodka, Bai Jiu, Whiskey, Scotch  (NOT WINE)

eg: Bai Jiu is Chinese liquor.

wine – alcohol made from grapes,usually not too strong

beer belly – fat belly from drinking beer

niche – a very small corner, or small part of the group of people.

eg: Niche products are harder to sell, because the market is much smaller.

Grammar

HAVE BEEN DOING:   CONTINUING

in the past few months I’ve been doing yoga.    (You started a few months ago, and still do it now)

HAD BEEN DOING:  FINISHED

I’d been doing yoga this year, but I stopped a couple months ago. (from past until more recently, but not until now)

why we choose these products for example.
Because they have same target audience，same functions. All brands media investment is very large.

These brands’ ad. investment performance is very large in FMCG brand on China mkt.
The consumer healthcare product price is inexpensive, economical and practical.
The components are mainly extract from natural Materials.

These sentences will be use in my annual plan power point.

As we knows, P&G and Unilever are the most famous household chemicals around us. In past 3 years,no more changes on media investment in hair care category.
Based on XXX this product special function, we analyzed three brand’s shampoo for men and two healthcare shampoo of media strategy.

why we choose these products for example.
Because they have the same target audience，the same functions. All brands‘ media investments are very large.

These brands’ ad investment performance is very large in FMCG brand in the Chinese market.
Consumer healthcare product prices are cheap/low, economical and practical.
The components are mainly extracts from natural Materials.

These sentences will be used in my annual presentation.

As we know, P&G and Unilever are household names for chemicals around us. In the past 3 years, there have been no more changes in media investment for the hair care category.
Based on Alpecin’s  niche function, we analyzed three shampoo brands for men and two healthcare shampoo media strategies.