F2F Class Notes (Tony)

Demo StudentOlivia

Vocabulary

we need to analyze (V.) the number of clicks

geared towards/for sb. – built to work for or appeal to them.

eg: That ad was geared toward the 18-35 male demographic.

sponsor N.  – the group or company that pays someone(usually famous or well known) to endorse or mention their product

product placement – don’t directly mention the product, just show it in the background.

Plan Continued:

B. Meetings

  1. Invitations, Requests.
  2. Recaps, Minutes
  3. Cancellations, Rescheduling.
  4. Proposals /Presentation

G. Data Analysis

  1. Traffic
  2. Peak Numbers
  3. Clicks per banner
  4. Performance of Ads

H. Misc.

  1. purchasing keywords for search engines
  2. auction  N.      bid. (V.) (N.)
  3. keywords
  4. tailored customers
  5. brand recognition
  6. Demographics  (information about your customers, age, gender, income, area, habits)