F2F Class Notes (Tibo) [S/W]

Homework


Write an email to the financial director Tom Ford. ask him to approve the plan.

Today we focused on:

emails

Speaking exercise

it is my new job I will be onboard after the national holiday.
So I go here and want to improve my English.
In the local cosmetics company. Also a local beauty brand.
I have 7 years work experience in fashion media as a beauty editor.
consumer engagement, do some marketing work and brand communication strategy.
I have a 5 year old sold. I want to improve my writing.
Vocabulary is the problem and in the past works I don’t need to write in English.


it is my new job I will be onboard/ I will really start after the national holiday.
So I come here and want to improve my English.
I have worked inn local cosmetic companies. Also a local beauty brand.
I have 7 years work experience in fashion media as a beauty editor.
I now focus on consumer engagement, do some marketing work and brand communication strategy.
I have a 5 year old son. I want to improve my writing.
Vocabulary is the main problem and in my past/previous  jobs I didn’t need to write in English.

Writing exercise

  • greeting (Hi / Dear…)
  • a compliment (I hope you had a great holiday , I hope this email finds you well, ……)
  • the reason for your email (I am writing to you about …….. / I am writing regarding ……)
  • a call to action (Please send me ….. / Could you send …… / would you mind …. (Ving) )
  • a closing message (Thanks / I am looking forward to hearing from you…)
  • signature (Best Regards / name)

Writing exercise

Practice 1 : send an email to your boss to give him a ppt for the launch of a new product.

Dear Tom,
I hope you had a great holiday.
As per our meeting this morning I would like to share with you  some ideas for this campaign. / I have thought about the campaign and would like to share some ideas with you.
I think this campaign should have a budget of 100,000,000cny / I believe we need to unlock a budget of about 100,000,000 for this campaign./ I believe this campaign would require a budget of about 100,000,000. I believe we need this budget to work with some famous stars and some famous KOLs to promote our product.

You will find a preliminary list of KOLs attached to this email. / please find a list attached to this email.
Would you mind giving me some ideas from you? / would you mind telling me what you think about it…
I am looking forward to hearing your feedback,

best regards,


Dear Tom,
I hope you had a great holiday.
As per our meeting this morning I will show you ideas for this campaign.
I think this campaign should have the budget for 100,000,000 because I want to pay some famous stars and some famous KOLs to promote our product. The list you can check in the attached file.
Would you mind give me some ideas from you?
I am looking forward to hearing from your feedback,

best regards,

Vocabulary

preliminary (adj) : draft / not the final version
This is the preliminary version of the ppt, I will change it depending on your feedback.

draft (n) : not the final version.
This is just a draft.

to edit : to change a document
I will edit the ppt based on your feedback.

to lock : close something
I locked the door with the key>

Unlock : remove the lock / open
I couldn’t unlock my computer because I forgot the password
I asked my boss to unlock a bigger budget for the campaign .

to require : need
This job requires at least 5 years of experience in marketing.