F2F Class Notes (Tibo) [S + W]

talked about 11/11

what did you bought

Something for my dog and some clothes for myself and lotions and

he controlled himself well / he has good self discipline

paid so much on the KOL

my boss said this campaign was the last cooperation with this client.

it is different from the toys which kids play. It has a different materials

he doesn’t mind to spend a lot on it

what did you buy?

Something for my dog and some clothes for myself and lotions and essences / cosmetics 

he controlled himself well / he has good self discipline.

spend so much on something
paid so much to/for this KOL
my boss said this campaign was the last cooperation with this client. / would be the last cooperation

it is different from the toys kids play with / there is a difference between models and toys for kids. It uses a different materials  / the attention to detail is on another level.

he doesn’t mind to spend a lot on it.

Recently, I am working on a Chinese sports brand – 361°. A Japanese anime – Gundam cooperated with 361°for new product design.

A limited edition gift box was to be sold / was sold / we prepared to launch it on Double Eleven Day. / single’s day. We helped the brand to distribute the products / to advertise / to spread their message on social media platforms with/ with the cooperation of some KOLs, which included Weibo, WeChat, Tiktok and Bilibili.

Our task was to drive traffic  from these social platforms  / to increase the traffic of / to convert traffic to the Tmall store, then all the limited edition boxes would be sold out
At last, these boxes were sold out in 2 hours / in no less than 2 hours / within 2 hours.

Vocabulary

stingy : 小气鬼／吝啬的
Tom is so stingy, he would be a terrible bf.

well behaved : behaving well
My dog is well behaved.

(profit) margin利润率
The margins we made on 361 was too low.
The average margin on computers is about 5%.

reputation / face 面子 : how people think about an entity
Nike had a bad reputation a few years ago because people said working conditions in the factories were very poor.

status  : position in the society
Using something that is too cheap in front of clients is bad for your status, they may think less of you

 status symbol : an item that increases your status
iPhones are status symbols
Having a Rolex is a symbol of status

components : the parts inside of something
Using high end components is very expensive.

astute 精明
My client was quite astute.

lens 镜头
I bought a new lens for the camera.

discipline 纪律
Parents need to teach discipline to their kids.

self discipline : ability to control oneself.
many people buy gym cards but they have no self discipline, they go to the gym once and then never go again.

cosmetics 化妆品
I bought a lot of cosmetics

essence 精华 : the base of something / a kind of oil / the component of a fragrance
I bought some essences

fragrance : smell
The fragrance of Ferragamo reminds me of my childhood.

perfume 香水
Perfumes were popular on 11/11.

to distribute : to give to everyone
the teacher distributes the copies to all the students

distribution (n) : how something is distributed / how things are spread
income distribution is more unequal in China than in Japan.
the distribution of something (statistics)

statistics 统计数字: numbers representing something
We look at statistics when we plan a campaign.

to spread the word : make something known
Tom helped spread the word about Kelly’s wedding