F2F Class Notes (Tibo) [S]

Write about the most interesting marketing campaign you saw this year.

Pepsi Commercial:

1: describe

The scene is taken/shot in a restaurant and the lady wanted to order a drink and the waiter asked if Pepsi is ok.
A middle aged guy sitting behind her got pretty mad, he said Pepsi is better than ok.
He tried to describe that ok is the word only for average/ ok is only average . ok has an average connotation.
So in the end she changed her sentence to I want to have a Pepsi.

2: make sense

I guess in the US market. The Coca Cola is first priority for customers and Pepsi wants to challenge Coca Cola. That is is not an alternative and also wants to remind customer of Pepsi is better quality and better than Coca Cola.
The guy said it is more than ok.

I guess in the US market. Coca Cola is  customer’s first choice / first to mind for customers. Coca Cola enjoys the best brand recognition  and Pepsi wants to challenge Coca Cola. They want to show That is is not an alternative and also wants to remind customer of Pepsi being of better quality and better than Coca Cola.
The guy said it is more than ok.

3: target

Cool people maybe like the actress or R&B singers. Who have unique characters. They want to emphasize that this is a soda for cool people.
Colgate commercial:

1:
In the beginning the main character describes himself as a close talker and he explains some benefits of Colgate such as it kills germs in the mouth and so on.
He talks to everyone very closely and he was very confident about explaining the function of this toothpaste.

In the beginning the main character describes himself as a close talker and he explains some benefits of using Colgate such as it kills germs in the mouth, decreases sensitivity,  and so on.
He talks to everyone very closely and he was very confident about explaining the function of this toothpaste.

2:
Afraid of the smell, afraid of having a bad breath.
They want to emphasize that this toothpaste is perfect for preventing bad breath.
It is pretty easy going, they exaggerated.

3:
I guess they want to sell it to office workers or the people who have a concern about their bad breath.
It is very true that most of them have some bad breath and it is related to what they eat and their habit, how they brush their teeth. So it is good to mention about breath and story tell that it can fix your smell.

I guess they want to sell it to office workers or the people who have a concern about their bad breath.
It is very true that most of them have problems with bad breath and it is related to what they eat/their eating habits  and how they brush their teeth / mouth hygiene. So it is good to help spread awareness  of bad breath and story tell that this toothpaste can fix your smell.

Vocabulary

Hygiene: Cleanliness
Mouth hygiene is very important.

Anxious : stressed
I am very anxious about my exam tomorrow.

To endorse: to approve and support
Few celebrities endorsed Trump during his presidential campaign.

endorsement : When a famous person says they use a product
Chinese marketing is based on celebrity endorsement

Brand ambassador: a celebrity who helps promote a brand
Angela baby is the brand ambassador for Dove.

Spread awareness : to let people realize the importance of something
The goal of the campaign was to spread awareness about recycling.
They do branding to spread a natural image.

Connotation: meaning
The N word has a very bad connotation in the US.

Irony : humor from using an opposite idea to the one conveyed.
They used irony in the commercial.