F2F Class Notes (Tibo) [S/W]

We focused on translating interview questions about whiskey

find a tasting wheel and work on describing flavors and aromas

1: As a whiskey brand how do you plan to develop the connection between people and nature?

/  The event today was about people and nature, how do you plan to (develop) further this connection as a whiskey brand?

2: What is the most important for whiskey? Is it nature and the quality of the ingredients?

3: What are the main differences between Japanese and Scottish whiskey?

4: What do you think about the rise in popularity for Japanese whiskey among whiskey enthusiasts?

5: In your opinion why do Chinese people love Suntory whiskey even more than other famous Scottish brands?

6: The market for wine, Scottish whiskey and Champaign is quite mature in China. How does Suntory plan to educate customers and spread awareness about Japanese whiskey?

7: The Chinese market is huge but the production of Japanese whiskey is limited, could it become an issue in the future?   / could it create production issues?

8: How do you plan to win market shares/ increase your market shares in China?

9: In a previous interview you mentioned the tasting experience is the most important and will affect the decision to buy.  China is more and more an internet society and people buy online. How do you plan to balance those two factors?

10: Do have any plans for Chinese limited editions or to include some ingredients from China ?

11 : Do you plan to alter/modify the way you produce whiskey in the future?

Vocabulary

wheat (n) 小麦
Wheat is used in the production of whiskey

develop (v)  开发
how do you plan to develop the market for JP whiskey?

phenomenon (n) 现象
We saw an interesting phenomenon

mature (adj) 成熟
the market for smartphones is mature.

maturity (n)
The market reached maturity

enthusiast (n) : fan / people who are interested and have good knowledge
Japanese whiskey is more and more popular among whiskey enthusiasts

to increase (v) : go up
Your market shares increased

ingredients (n) things used in cooking
We use only high quality ingredients.

further (adv /v)
We need to further this idea

Pronunciation

spirit