F2F Class Notes (Raph)[S]

Vocabulary

Train of Thought/Events (n): 1- a series of connected thoughts or events.
E.g.: It was very difficult to follow his train of thought.
E.g.: The book describes the train of events that led up to the assassination.

Influencer (n): 1- someone who affects or changes the way that other people behave, for example through their use of social media.
E.g.: The company is using beauty influencers to sell their new product.
E.g.: Young people are increasingly influencers on their parents’ decisions.
E.g.: For a new generation of journalists, bloggers, and online influencers, services such as Facebook and Twitter help them draw attention to their work.

Impressionable (adj): 1- easily influenced by other people, especially because you are young.
E.g.: He’s at that impressionable age when he’s very easily led by other children.

Original

Most B2C company use the influencer to sell their new products. This is a very effective solution to a new sales channel. Normally for the companies they will have a showroom or retailer to sell their product, or use TaoBao or JD which is e-commerce sales channel, but recently there’s a new sales channel exist, like WeChat. They will find an influencer and probably this influencer will have more than 100.000 followers. The normally they will pay RMB300.000 to one influencer to introduce this product once. Probably, ten percent of the fans will buy this product.

Edited:

Most B2C companies use influencers to sell their new products. Traditionally companies had a showroom or retailer to sell their product, or used e-commerce sales channels, like TaoBao or JD. However, recently WeChat and other new sales channels have emerged. Companies will find an influencer who has more than 100.000 followers, and pay around RMB300.000 for a post introducing their product. Probably, ten percent of the fans will buy said product.

Grammar

I worked in this company for more than 7 years. – I’ve been working in this company for more than 7 years (you still work there)

Sometimes I’m busy for the family things. – Sometimes I’m busy with family things.

Pronunciation

Robot: /ˈroʊ.bɑːt/

Influencer: /ˈɪn.flu.ən.sɚ/

Impressionable: /ɪmˈpreʃ.^ən.ə.b^əl/