F2F Class Notes (Nemo)

Vocabulary

strategy (n): a detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations
战略；策略；计谋；行动计划；策划，部署
E.g.: We’re working on new strategies to improve our share of the market.
我们正在制订新策略来增加我们的市场份额。

release (n): the act of making something public or available for use
公开；公布；发布
E.g.: There are strict rules on the release of official information.
对官方信息的发布有严格的规定。
2-a written statement that gives information to be broadcast or published
发布的声明（或文件等）
E.g.: The company issued a press release announcing the appointment of a new CEO.
公司发布新闻公报，宣布任命新任首席执行官。

generous-慷慨

consumer orientation-消费者导向
A service offered by companies that focuses on the internal and external needs of a business’s customers. Consumer orientation establishes and monitors standards of customer satisfaction and strives to meet the clientele’s needs and expectations related to the product or service sold by the business.

E.g.: There are several elements to a marketing concept, of which the two most important are understanding consumer orientation and adapting a systems approach.
市场营销概念有几个重要因素，但其中最重要的两个因素是：了解消费者导向和适应系统处理方式。

consumer (n): a person who buys goods or services for their own use
消费者；顾客；用户
E.g.: The new rates will affect all consumers, including businesses.
新的费率会影响到所有用户，包括工商企业。
E.g.: consumer rights/advice
消费者权益／意见

orientation (n): the particular things that a person prefers, believes, thinks, or usually does
（某人的）特别喜好，价值取向，信仰观念
E.g.: We employ people without regard to their political or sexual orientation.
我们雇用人时并不考虑其政治或性取向。

prognosis (n): a statement of what is judged likely to happen in the future, especially in connection with a particular situation
预测，展望
E.g.: I was reading a gloomy economic prognosis in the paper this morning.
今天早上我在看报纸上一篇悲观的经济预测文章。

predict (v): to say that an event or action will happen in the future, especially as a result of knowledge or experience
预言；预料，预计
E.g.: It’s still not possible to accurately predict the occurrence of earthquakes.
现在仍无法准确预报地震的发生。
E.g.: Who could have predicted that within ten years he’d be in charge of the whole company?
谁能预料到10年内他会掌管整个公司？

trend (n): a general development or change in a situation or in the way that people are behaving
趋势，趋向；倾向，动向
E.g.: Surveys show a trend away from home-ownership and toward rented accommodation.
调查表明，出现了一种从私人拥有住房转向租赁住房的趋势。
E.g.: There’s been a downward/upward trend in sales in the last few years.
过去几年中销售额一直呈下降／上升趋势。