F2F Class Notes (Nemo)

Vocabulary

*platinum-铂;白金

subtle (adj): not loud, bright, noticeable, or obvious in any way
隐约的；暗淡的；不易察觉的，不明显的；微妙的
E.g.: The room was painted a subtle shade of pink.
房间被刷成了淡粉色。
E.g.: The play’s message is perhaps too subtle to be understood by young children.
这部戏的内涵过于隐晦，小孩子可能难以理解。

planting ideas into someones head
plant (v):to cause an idea or story to exist
注入，灌输
E.g.: That incident planted doubts about him in my mind.
这件事让我对他产生了怀疑。
E.g.: Who planted these rumors?
谁制造了这些谣言？

impulse (n): a sudden strong wish to do something
冲动，突然的强烈欲望
E.g.: I had this sudden impulse to shout out “Nonsense!” in the middle of her speech.
在她发言时我突然想大喊“一派胡言！”。

impulse buying (n):the act of buying something that you had not planned to buy, because you suddenly want it when you see it
冲动性购买
E.g.: They display chocolates next to supermarket checkouts to encourage impulse buying.
他们把巧克力放置在超市的收银口处以刺激冲动性购买。

repeat business
A situation that arises when a customer returns again and again to purchase a good or service from a business. Offering repeat business is the hallmark of a steady customer that is usually highly valued by businesses that they patronize since they typically require minimal additional marketing efforts to retain.

customer base (n): the people who buy or use a particular product or service
客户群

high-end (adj): intended for people who want very good quality products and who do not mind how much they cost
（产品）高端的，高档的
E.g.: high-end video equipment/a high-end department store
高端的视频设备／高档的百货商场
2-wanting very good quality products, and willing to pay a lot of money for them
高端的，高档的（消费者）
E.g.: high-end consumers
高端消费者

*the key consumers关键消费者

*our target group-我们的目标群体

*our target audience-我们的目标受众

fine (adj): very thin or in very small pieces or drops
纤细的；颗粒细微的
E.g.: The baby’s head was covered in fine blond hair.
婴儿满头的金色细发。
E.g.: Apply a fine line of highlighter along the middle of your top lip.
用唇线笔沿着上嘴唇的中线细细地画上一道。

firm (adj): not soft but not completely hard
结实的；坚固的
E.g.: I’d rather sleep on a firm mattress than a soft one.
我宁愿睡硬床垫，也不要软的。
E.g.: These pears are still too firm to eat.
这些梨还太硬，没法吃。

sagging (adj): lower or less strong:
He said he cut taxes by $9 billion as mayor in an effort to revitalize the city’s sagging economy.
sagging revenues/demand/sales
grey hair, wrinkles, and sagging skin

sagging skin-下垂的皮肤
As skin ages, less vitamin C is produced resulting in sagging and wrinkling.

elastic-有弹力的

*core values-核心价值观

＊as a measure to convince/persuade/encourage consumers to buy our products
作为说服/说服/消费者购买我们产品的措施