F2F Class Notes (Li)[S]

Interview prep

Vocabulary

The good news is/The bad news is…

How to help brands appeal to their target audience?

appeal/attract/gain their attention

impact of the brand/brand impact

broaden my perspective

perspective: opinion of something 角度，观点

eg. I would like to learn more about the brand’s perspective.

eg. Her attitude lends a fresh perspective to the subject.

gain – experience/knowledge/interest/perspective

know in detail/gain a comprehensive understanding of the brand

specifically have the/abundant resources to contact celebrities/KOLs

abundant: many/a lot

Grammar

working experience 

work experience

by my experience 

from my experience

Tell me about your past experience

Right now I’m working for the Modern Media Group and most of the in-style magazines and I’m the Video and Client Creative Director right now. The mainly work for me is to cooperate with the luxury and lifestyle brands and help them to target their consumers and to create the seasonal campaign. First of all, I usually will help them to figure out what they want to do for the campaign and what they want to do for the campaign. Then we will help them to produce the international standard materials for the campaign and then we will help them to launch the offline event and then the online event.

We will check the impact of the brand on social media.We will do the target audience interview. We will find out the best way for promotion campaign. To make the proposal for the event and the most part for my job is to cooperate with celebrity and KOL management.

I have co-operated with my team.

I have much resource about celebrity and KOLs so many brands are very interested in that.

Revised: 

Right now I’m working for the Modern Media Group and most of the in-style magazines. Currently, I’m the Video and Client Creative Director. My main responsibility/work duty is to cooperate with the luxury and lifestyle brands, to help them to target their consumers and to create the seasonal campaigns. First of all, I will usually help them to figure out what they want to do /assist them to come up with a proposal for the campaign. Then we will help them to produce the international standard materials for the campaign and then we will help them to launch the offline and online event. 

We will check/analyse the impact of the brand on social media. Then, we will conduct the target audience interview. We will find the best way to execute the promotion campaign. (I work in a team) To make the proposal for the event and the most important part for my job/the main priority for me is to cooperate with celebrity and KOL management.

I have co-operated well with my team/I thrive/work well in a team setting.  

I have many resources to contact/connect/collaborate with celebrities and KOLs so many brands are very interested in that.

Example:  Give an example of when you worked well as a team 

I work well in a team point –> give them an overview of 1 experience example -> you show them from this example how you work well as a team detail 

Why do you want to apply for this/leave your old job? 

*long-term career development/personal development

*learning experience – broaden my perspective + knowledge of the brand’s perspective

*Interest – you are interested in the company/work content/projects etc.

Pronunciation

alcohol – el-cah-hall