F2F Class Notes (Lily) [R/S]

Speaking exercise

We always have meetings. Sometimes it occupy a lot of time at work. Last week, the leader noticed that we musn’t spend too much time on mettings, they presented a rule which says we couldn’t have a meeting before 530, but we finish our work at 6, which means we can’t finish the meeting within 30 mins, so it occupies our free time after work. I don’t think too many meetings are meaningful. The leader often say something officially. For instant, our leader in my department always encourage us to say the problem we encounter, but he can’t fix that or figure out some solutions, all he says is just that you need to learn communication, and that’s all.

We always have meetings. Sometimes it occupies a lot of time at work. Last week, the leader noticed that we shouldn’t spend too much time on meetings, they made a rule which says we couldn’t have a meeting before 530, but we finish our work at 6, which means we can’t finish the meeting within 30 mins, so it occupies our free time after work. I don’t think too many meetings are meaningful. The leader often say standard things. For instant, our leader in my department always encourages us to say the problem we encounter, but he can’t fix that or figure out any solutions, all he says is just that you need to learn communication skills, and that’s all.

Reading

http://www.englisharticles.info/

original article:

“Free premiums are usually small gifts or merchandise included in the product package or sent to consumers who mail in a request along with a proof of purchase. In/on-package free premiums include toys, balls, trading cards, or other items included in cereal packages, as well as samples of one product included with another. Surveys have shown that in/on-package premiums are consumers’ favorite type of promotion. Package-carried premiums have high impulse value and can provide an extra incentive to buy the product. However, several problems are associated with their use. First, there is the cost factor, which results from the premium itself as well as from extra packaging that may be needed.”

summarize in own words:

free premiums are sometimes a gift or little toys linked to the product when you go shopping. In most cases, these premiums are all kinds of promotions for the products, and some consumers prefer this little toys rather the product itself. However, there is a problem existed–>existing problem, which is to say these free premiums need extra cost or some plastic covers to cost. –>these premiums are often accompanied with extra cost and packagings.

Pronunciation

usually- U shuo ly

merchandise— MER chan dise

cereal– SEE real

product- PROH duct

favourite- FAY vourite — NOT fai vourite

cost- KAO st– open your mouth for the O sound (HOT)

premium- preeee- mium

Listeing exercise:

Free premiums have become very popular in the restaurant industry, particularly among fast-food chains such as McDonald’s and Burger King, which use premium offers in their kids’ meals to attract children.38 McDonald’s has become the world’s largest toymaker on a unit basis, commissioning about 750 million toys per year for its Happy Meals (Exhibit 16-18). Many of the premium offers used by the fast-food giants have cross-promotional tie-ins with popular movies and can be very effective at generating incremental sales. McDonald’s gained a major competitive advantage in the movie tie-in premium wars in 1996 when it signed an agreement with Disney giving McDonald’s exclusive rights to promotional tie-ins with Disney movies for 10 years.