F2F Class Notes (Lily) [R]

Vocabulary

1.consumer= people who have purchase/ buying power
ex: As a consumer, I like to buy the same products over and over again.
ex: As a consumer, I like to buy some products I need.

2. describe= 形容
ex: can you describe the picture?
ex: can you describe your family?

3. research (noun/verb)= 研究
ex: There is a new research on how to lose weight.
ex: Lily, do you know a good Mexican restaurant? I’m not sure, let me do some research.

4. habit (noun)= 习惯
ex: do you have any good habits?
ex: Yim likes to cook at home, it’s a very good habit.

5. represent (verb)= 代表
ex: I represent my family to come to the dinner.
ex: There are five stars on the Chinese flag, what do they represent?

6. barely= 几乎
ex: I barely go to the pub

7. crucial (adj)= important
ex: It’s crucial to learn English with a good teacher.

How consumers decide

Professor John Maule from the University of Leeds describes new research into the way that consumers choose a product.

Understanding consumers
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands, and the colours and logos that represent them, that they can register a brand they like with barely any conscious thought process. The packaging of consumer products is therefore a crucial vehicle for delivering the brand and the product into our shopping baskets.