F2F Class Notes (Lily)

Pronunciation

empire= em pie er

ritual= ri 2 ou

Vocabulary

1.embed/ embedded = infused 植入 嵌入
ex: some commercials/ advertisements are embedded in the vlogs/ videos/ reality shows.

What roles do advertisements play in today’s world? How do advertisements affect your buying decisions?

platforms, channels, influencers (KOL), embedded, social media, target market, target, purchasing power

Advertisements are everywhere in our lives, definitely it plays an important role. From the commercial aspect, advertisement helps corporates to sell their goods well, and customers can purchase the goods according to the advertisements and make a good choice. It’s also provide a platform for corporates to show their goods. I may consider three points. When I see an advertisement, the first one I may considerate the function of the good and the secondly, I may think of its price, and third, I may consider its looking. I will check the TikTok , live broadcast. I may be influenced by LiJiaQi. I remembered once he recommend Hermes lipstick, he got paid and he said it’s terrible. After saw that, I became trusting him. Some advertisements just embedded in people’s live, if I want to buy a new phone, I may choose Apple.

Revised

Advertisements are everywhere in our lives, so it definitely plays an important role. From the commercial aspect, advertisements help corporates to sell their goods well, and customers can purchase the goods according to the advertisements and make a wise choice/ decide accordingly. It also provides a platform for corporates to introduce/market their goods. There are three factors that I take into consideration when I see an advertisement, the first one I may consider is the function/features of the good and the secondly, I may compare the price, and its appearance/ packaging is the least factor. I will look up the products onTikTok , live broadcast. I may be influenced by LiJiaQi. I remembered once he was on live for the Hermes lipstick, he got paid and he said it was terrible. After seeing/ after I saw that, I entrusted/ relied on him. Some advertisements are just embedded in people’s live, if I want to buy a new phone, I may choose Apple.