F2F Class Notes (Kyle)

SMB Marketing -Small and Medium Sized Business Marketing

I would be a bridge between Google and SMB companies. Potentially my role would be to deliver Google’s advertising tools and analytics software/tools. And the good thing is that now, I am in charge of new retail marketing at Innisfree. I don’t know if you have heard — its all about in store technologies – or physical locations which embrace the aspects of both worlds.

My role at Innisfree is revamping physical locations with brand new technologies. Smart Mirror / Smart Shelf / RFID-Chip technology for tracking products.

What is the issue with Innisfree? I want to get out of my comfort zone. I really want to step up to the new world companies, such as in E-commerce.  I just want a change ! Being comfortable means that I have some problems.. Too comfortable, it’s really difficult to learn something / experience personal growth. 

What can you provide for our business / working culture / company ? What makes you special *specialty* / your unique area of focus / specialization ? 

I have been working for a marketing field for seven years and Ive experienced a wide range of marketing strategies and I want to diversify.

Power Adjectives / More Fancy Words to describe yourself:

Accomplished –

Linguistically inclined –

exceptionally motivated –

multinational- both pronunciations are OK

culturally sensitive – worked in Korea, China,

bridge the gap –  between in China and the Western world,

The Great Firewall –  the list of websites that are blocked by the Chin govt (youtube, Google, FB, Insta, Snapchat)

Technical vocabulary about RM and tech/advertising industry.

Vocabulary

earthy – close to the ground, grounded, “bring it on” 

friendly – nice to others

hippies- alternative types of people

polarity- two different sides of a equation…. City — country

presence in the room – connected to your confidence and what you want,