F2F Class Notes (George)

Vocabulary

Brand cross-over: When a brand gets into collaboration with another brand.

e.g. Recently, Louis Vuitton had a/did a brand cross-over with Supreme and it was very popular.

Distinct: Something that is very specific and different from other things.

e.g. I distinctly remember you telling me you already approved my draft.

Counter-productive: When something is not productive and hampers.

e.g. What he is doing is actually counter-productive, it’s not bringing us anywhere further into the project.

In bulk: When you buy something in a large qualities. wholesale

e.g. Alibaba used to only sell in bulk, but now sell retail.

Target market: The type of market you are focused on.

e.g. Our target market is people who are 25, unmarried, and have a high disposable income.