F2F Class Notes (Cynthia)(W/S)

Needs more review

(Homework)

Companies are used to closing accounts in the end of a year. Finance team will sum up sales revenue, minus all kinds of expense, they will conclude the final profit of the whole year as well. As a media planner, I must figure clients’ whole year media spending out and evaluate KPI. Usually, KPI is related to spots volume and positions. Spots near downtown or around prosperous areas will gain more impression. Meanwhile, if we buy a large number of spots in the same place, it will also be watched by customers. Creativity will also kind of affect ad performance, but, the correlation between creativity and earning money is weaker than that between media buying and making a profit, I think. Creativity is major for competitions in this industry or assist clients to build brand awareness and set up positive brand images, so there’s even no obvious influence. Supporting sales is usually through media strategy and media buying, which can help drive traffic to offline shops and help sale.

Companies are used to closing accounts at the end of the year. Finance team will sum up sales revenue, minus all kinds of expense, and then they will conclude/finalize the final profit for the whole year. As a media planner, I must figure clients’ yearly cost and evaluate their KPI. Usually, KPI is related to venue volume and location. Venues near downtown or around prosperous areas will gain more traffic. Meanwhile, if we buy a large number of spots in the same place, it will also be watched/viewed by customers. Creativity will also affect the ad performance, but the correlation between creativity and earning money is weaker between media buying and making a profit. Creativity is major for competitions in this industry or assist clients to build brand awareness and set up positive brand images, so there’s no obvious influence. Supporting sales is usually through media strategy and media buying, which can help drive traffic to offline shops and help sale.