F2F Class Notes April 8th (Ben)

Original

Analysis a trend in advertising industry

In past 10 years, advertising industry was prosperous in China. More and more brand realized the importance of advertising and marketing. At the same time, many senior managers leave their big companies and opened their own businesses. So many small agencies make the industry’s competition more and more fiercely. Clients have more choices, not only famous agency. They will compare the quotation, service quality and respond speed with different agencies.

Although the market demands is growing bigger and bigger, but fierce competition make many big agency feel unstable and stressed. For example, agency can’t get considerable profits than before, the staff turnover rate and the management cost are higher than before. These phenomenon seems that the advertising agencies become more harder to survive in the industry.

Besides, with the development of technology and network, digital marketing change the trend of traditional advertising. Traditional advertising would not play the main role in this industry. Big data will take more important role in marketing and advertising.

I have 3 years experience in digital marketing agency. I think the advertising industry is always changeable. Many people think digital marketing and big data will replace the traditional advertising. However, it doesn’t. Traditional advertising still share a big part of market share.

In my last job interview, one of the interviewers asked me a question about the trend of advertising industry. I said we need to combine the online and offline activities. Traditional agencies and digital agencies would die if they live alone.

So in my opinion, advertising industry still has well prospects though it is harder to survive.

Edited version

Analysing a trend in the advertising industry

In the past 10 years, the advertising industry has been prosperous in China. More and more brands have realized the importance of advertising and marketing. At the same time, many senior managers have left their big companies and (have) opened their own businesses. So Now, many small agencies make the industry’s competition more and more fierce. Clients have more choices and not only famous agencies. They will compare the quotation, service quality and respond speed of different agencies.

Although the market demand is growing bigger and bigger, but fierce competition makes many big agencies feel unstable and stressed. For example, an agency can’t get more considerable profits than before, the staff turnover rate and the management costs are higher than before. These phenomenons show that it is (becoming) harder for advertising agencies to survive in the industry.

Besides, with the development of technology and networks, digital marketing change the trend of traditional advertising. In the future, traditional advertising will not play the main role in this industry. Big data will take a more important role in marketing and advertising.

I have 3 years experience in digital marketing agencies. I think the advertising industry is always changeable. Many people think digital marketing and big data will replace the traditional advertising. However, it will not / it won’t. Traditional advertising still has a big part of market share.

In my last job interview, one of the interviewers asked me a question about the trend of the advertising industry. I said we needed to combine the online and offline activities. Traditional (agencies) and digital agencies will die if they live alone.

So in my opinion, the advertising industry still has good prospects, though it is harder to survive.

Corrections

1. adjectives 形容词 and adverbs 副词

This is a quick computer. Now, I can work quickly.

My girlfriend makes me happy / happily

This is a good computer. Now, I can work well.

2. 单数/复数

People have many choices.

3. THE = there is only one

[] [] []

Please open a window (=there are several windows)

[] [/] []

Thanks, could you close the window now? (= there is only one specific window I’m talking about)

the advertising industry

People in China are getting richer. (=some people)

The people in China are getting richer (=there is only one group = ALL the people)

4. 可数名词 (a table, an agency, etc.) –> a, the，复数 or my

5. more than, less than

I have time than before. –> I have more time than before.

I have big car than before –> I have a bigger car than before

6. adjective + to = 宾语

Be careful, this table is easy to break. (= It is easy to break the table)

Rice is convenient to eat. (=It is convenient to eat rice)

This window is hard to open (= It is hard to open this window)

Advertising agencies are hard to survive = wrong

You can survive a fire, you can survive a plane crash, you can survive a car accident, but you can’t survive an advertising agency.

–> It is (becoming) hard for advertising agencies to survive.

6. Changing the tense must be for a very good reason

They have left the company and open their own agency. –> have opened

7. You must choose between “although” and “but”

You must choose between “because” and “so”