F2F Class Notes (Alex) (S-W)

Topic: what do you value the most in your life?

“Women are more likely to be impacted by commercial advertising,” says Joanna. Why? Explain this to me.

First of all, psychologically, women are more easily to be influenced by others because they are emotional. They are less rational than men. Which means are easier to be convinced to buy more. Women are more driven by their emotions other than product’s function.

Secondly I believe that cosmetics … The winning point of a cosmetic product is not the product itself. The cost of the manufacturing of the product is really low but the marketing and sales expense of the product account more. So that’s why marketing and sales distribution is more important when it comes to the sales of this product because the formula and the ingredients is something fixed, which means it cannot be developed or innovated in a short period of time. But the marketing approach is more flexible and can influence more.

Revised

First of all, psychologically, women are more easily influenced by others because they are emotional. They are less rational than men. Which means they are easier to convince to buy more. Women are more driven by their emotions, rather than the product’s functions.

Secondly I believe that the winning point of a cosmetic product is not the product itself. The manufacturing cost of the product is really low but the marketing and sales expenses of the product account for more. So that’s why marketing and sales distribution are more important when it comes to the sales of this product because the formula and the ingredients are something fixed, which means they don’t allow any development or innovation over a short period of time. But the marketing approach is more flexible and have more influence.

Grammar

more easily influenced
adv + past participate / adjective
eg. readily available
eg. incredibly relaxed
eg. absolutely fabulous

easier to be influenced 
eg. It’s easier to be influenced by social media than …

account for
marketing expenses account for 40% of our total expenses

a slightly different way to use “allow“:
Gravity doesn’t allow objects to fly up in the air
Einstein’s theory allows space to bend around super-massive objects